iPod not meant to lead PC users to switch to Mac | iLounge News


iPod not meant to lead PC users to switch to Mac

MacMinute reports that “in an interview with Neil McIntosh of The Guardian, Apple CEO Steve Jobs said that the iPod is no longer meant to lead PC users to switch to the Mac platform. ‘We brought the iPod to Windows. That was a big decision. That was basically a decision not to use the iPod to drive people to Macs,” Jobs said after Tuesday’s iTunes event in Europe. ‘We’re going to use it as a music device, and we’re going to put it on Windows. The majority of iPods we sell are used on Windows.’”

« Enter to win free passes to Macworld Expo Boston

Apple posts QuickTime video of iTMS Europe launch »

Related Stories



how about some freakin advertising Apple?!? No wonder your market share sucks! Everyone loves the iPod, so now that you has this great reputation again, show the masses what else you have to offer!

The reasons Apple is running so little advertising of their computer products is because the company has invested so much in those silly boutique metrosexual stores that little marketing budget remains and Apple desperately hopes that the stores can do all the marketing.

But really all these stores are about is a way for Mr Jobs to get articles written up about him in ID Magazine and Wallpaper.

Once again the prove how little Mr Jobs understands about the business of actually selling computers, as opposed to making pretty molded cases for them.

Posted by Stupid Retail Stores on June 18, 2004 at 2:33 PM (CDT)


Around these parts we finds that once you try mac, you never go back.
Oh, and PC stands for “piece of crap.”
Reliability with computers and MP3 players, like cars—maybe it is in how you drive and maintain ‘em.
I own a 20 GB 3G iPod and 5 Macs between work and home.

Posted by ipodder on June 21, 2004 at 2:43 AM (CDT)


I find it pleasantly refreshing that Mr. Jobs has moved the iPod away from the MacCentric focus it originally had. It’s a niche product (AAC preferred) and tying it to an even more expensive piece of niche hardware was doing nothing but costing Apple money.

I’m an ex-Mac user who loves his PCs but I now love an iPod as well :)

I won’t switch back to the Mac, but as long as PC support remains strong for the iPod line I’ll still be an Apple customer.

Posted by Code Monkey on June 22, 2004 at 5:20 AM (CDT)


I actually switched over from a mac TO windows. I like it more (except for the looks).

Posted by aQUa on June 24, 2004 at 4:01 PM (CDT)

Page 2 of 2 pages  < 1 2

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this channel entry.
Sign up for the iLounge Weekly Newsletter


Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter


iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy