iPod packaging wins award | iLounge News

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iPod packaging wins award

The Mac Observer reports “for the sixth straight year, Apple Computer has taken home another I.D. Magazine Annual Design Review award, this time for its iPod packaging.

Calling Apple’s iPod packaging ‘flawless,’ ‘inventive,’ and ‘utterly consistent with what we’ve come to expect,’ the judges awarded Apple with a ‘design distinction’ accolade. The judges praised the packaging of the original, white iPod for its ‘egg-carton’ design that slowly reveals the product.”

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Comments

1

Who the cares about packaging, Is it the reason why iPod is so overprice. I will take plastic packaging anytime with hopes that iPod would be cheaper. Most non-iPod (20GB) HDD base players are around $270 while iPod (the same version, 20GB) is still close to $400.

Posted by Guest on July 6, 2004 at 10:56 AM (CDT)

2

No that is not why it is that pricy; the actual season is simply because when people buy an Apple product much of the money you spend is actually for the perfect design of the product, beauty, and not simply for the features.

The iPod is simply the best of all, it is the #1 digital music player in the world, and I honestly don

Posted by Yarin on July 6, 2004 at 11:12 AM (CDT)

3

BTW, the packing is wonderful and almost perfect!!

Posted by Yarin on July 6, 2004 at 11:14 AM (CDT)

4

Opening the iPod was a really weird, yet cool experience.

Posted by dino in Saskatoon, Saskatchewan, Canada on July 6, 2004 at 11:21 AM (CDT)

5

one of the main purposes of the packing is you enjoy the whole buying experience, you love more the product and a good packing reflect the product itself.

Apple is know for this, any product you buy will enjoy from the time you get the box, I still keep my Albook case and the ipod, I feel bad for not keeping my old ibook dual usb one.

Apple products are not overpriced, at least not because of the packing, they are great design from inside and outside, the packing just gives you someting extra as a thank you.

If you whant to see my PowerBook opening ceremony on my office please visit http://homepage.mac.com/arqsagi/PhotoAlbum42.html

Posted by packing is important on July 6, 2004 at 11:22 AM (CDT)

6

Are we back here again?

Posted by Fetish on July 6, 2004 at 11:32 AM (CDT)

7

I think Apple does this to separate themselves from the other manufacturers of products.  Would you rather open a product that is enclosed in that horrid plastic crap that you need the jaws of life to rip apart or a nice white and black box that opens up and displays your new toy elagantly?  A++ for Apple!

Posted by Adamh on July 6, 2004 at 11:40 AM (CDT)

8

The best packaging for the best product

Posted by WOLF MAN on July 6, 2004 at 2:19 PM (CDT)

9

Great Packaging /= extra cost.
OK, the iPods packaging may well be a little more expensive (pretty much only due to a bit more cardboard being used) than competitors, but not by much - certainly not to the extent of making any real difference to the RRP. It’s not packaging that has had money poured into it, it’s packaging that has been well designed.

Posted by Nathan on July 7, 2004 at 1:24 AM (CDT)

10

The packaging plays a bigger part in products than most people realize. 

The economics term is “cognitive dissidence”. Once you have the product at home the manufacturer still needs to try to convince the consumer that they made a good decision in parting with their money. 

One of the best ways to do this is through the packaging.  It is the first thing that we see when opening the box and it gives you an overall impression on how the rest of the product will be.

Apple does the best job I’ve ever seen of this.  Yes it does cost a little bit more for the packaging, but if it reduces the amount of returns then it is worth it.  It would be interesting to do the calculations, you might even find that the packaging actually saves money on Apple’s part because it lowers the cognitive dissidence factor that much.

Posted by Statik on July 10, 2004 at 12:31 PM (CDT)

11

“cognitive dissidence”

It’s cognitive dissonance.

Dissidence is something entirely different. There are many explanations for how and why this occurs, some of which are discussed here.

Posted by Dissonance on July 10, 2004 at 7:59 PM (CDT)

12

hey i was wondering how much the iPod Nano Chromatic packaging might cost?

Thanks,
Henry Loohyi

Posted by henry loohyi on November 9, 2008 at 3:06 AM (CST)

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