iPod remains on top in teen survey
The iPod remains the leading digital audio player among teenagers by a significant margin in current and expected ownership of the devices, according to a new survey of 11 high schools released Wednesday.
Piper Jaffray’s bi-annual “Taking Stock With Teens” survey found that 56% who said they own a portable music player own an iPod, compared to 40% in the Fall 2004 survey. The next closest competitor was Sony, which was chosen by 14% of device owners. The survey found that Apple also has a significant lead in expected future purchases. Of the 59% of students expecting to buy a device within the next year, 70% expect to buy an iPod. Only 15% said they expect to buy a Sony device.
For teens, the pricing “sweet spot” for digital audio players remains $100-$199, which the investment firm notes includes three iPod models — both iPod shuffles and the 4GB iPod mini.
Like the iPod, Apple’s iTunes Music Store is also rated highly by teenagers. The results of Piper Jaffray’s survey found that iTunes has “significantly higher penetration into the high school demographic than all other services,” with nearly 60% usage. The next closest online music store is Napster with 9% usage by teens surveyed.
- Tips app debuts in iOS 8 beta 4
- Forensic scientist notes iOS ‘back doors’
- iOS 8 beta 3 released to developers
- Apple releases iOS 7.1.2
- Apple’s new 16GB iPod touch update: unboxing and impressions
- Apple intros new 16GB iPod touch, cuts prices on 32/64GB models
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
- Apple content delivery network for faster downloads now live in US, Europe
- Apps of the Week: NPR One, Crazy Taxi: City Rush, Interactive Alphabet 4.0 + more
- Report: Apple TV relaunch not coming this year
- Report: Apple eliminating positions of some Beats employees
- Russian government seeks Apple source code
- Square announces new Reader for chip cards
- Apple TV adds FOX Now, CNBC channels
- Popular Bitcoin wallet app Blockchain returns to App Store
- Report: Apple Stores to support carrier early iPhone upgrade programs
- Report: Apple buying talk radio app Swell
- Plantronics BackBeat Fit Bluetooth Wireless Headphones
- ClamCase ClamCase Pro for iPad Air
- Kenu Airframe+ Portable Car Mount
- Incipio offGRID Smart Bluetooth Low Energy-Enabled Portable 6000mAh Backup Battery
- Divoom Voombox Travel Rugged Portable Wireless Speaker
- Logitech protection+ for iPhone 5/5s and +trip
- Beats Powerbeats2 Wireless
- Incipio Steno Ultra-Thin Bluetooth Keyboard Folio for iPad Air
- OtterBox Resurgence Power Case for iPhone 5/5s
- Gumdrop Cases FoamTech Case for iPad Air
- What’s New in iTunes 12
- iLounge Picks: Five Great Summer Party Speakers
- Editorial: Endings And Beginnings
- Live From CE Week 2014: Brand New iPad, iPhone + Mac Accessories!
- What’s New In iOS 8 For iPad, iPhone + iPod touch
- iLounge Multi-Editorial: WWDC 2014’s iOS 8, OS X Yosemite + More
- The Complete Guide to Apple TV Channels
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad, 2001 to 2010
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad: 2011 to Today
- Viewing only downloaded iTunes Match tracks