News
iPod scores USA Today cover story
Tuesday’s USA Today features a cover story on the impact Apple’s iPod has had since the device was introduced in 2001. The article touches upon several general topics, including the iPod economy, cultural trends, iPod-using universities, iPod naysayers, podcasting and more.
“Apple may have introduced its innovative digital music player in 2001, but of the 10 million iPods sold to date, 8.2 million of the $249 to $399 gadgets were purchased in 2004. Nearly 5 million were bought over the holiday season alone. With its new $99 Shuffle, Apple expects the streets to soon sprout even more iPod people,” writes John Zich.
Click “Read more” to see a full-size version of the USA Today front page.
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1
At least they could have used a picture of a 4G model.
They also have old information about the number of songs the iPod holds. They say up to 10,000, and the 60gb holds 15,000.
Posted by schaaking in Minneapolis on February 1, 2005 at 8:28 AM (PST)
2
first time ive bougt a newspaper in almost 3 yrs
Posted by benjammin on February 1, 2005 at 10:47 AM (PST)
3
They wanted hip the should have gone with the 3G :rollseyes:
Posted by andres in Miami on February 1, 2005 at 11:16 AM (PST)
4
If you read the article and look at the sales figures presented within, iPod sales went nuts AFTER Apple produced iTunes for Windows and launched the iPod Mini.
The primary market for the iPod NOW is Windows, sales of iPod’s were lack-luster when it was a Mac-only product.
Posted by me101 on February 1, 2005 at 12:20 PM (PST)
5
You know iPod is big when… people start dividing into camps, loyal to different models!
Posted by Nagromme on February 1, 2005 at 12:23 PM (PST)
6
Wal-Mart and now USA Today. Can the iPod backlash be far behind?
Posted by Obadiah on February 1, 2005 at 12:34 PM (PST)
7
Sorry, but I see a major backlash for all things iPod in the near future. I mean, if it’s selling at Wal-Mart it’s close to hitting rock bottom. I think Apple has whor3d out the ‘iPod” so much that it’s now becoming a parody of itself.
Posted by FallN in New York, NY on February 1, 2005 at 1:02 PM (PST)
8
” The primary market for the iPod NOW is Windows, sales of iPod’s were lack-luster when it was a Mac-only product.”
yes and apple knows this, it was their whole idea all along to get windows users to purchase ipod’s and find out that they like them so much they’re willing to spend the money and purchase a mac that runs a far superior and easier to use OS then the bug filled windows XP.
Posted by MATRIXsjd in Burbank, Ca on February 1, 2005 at 1:06 PM (PST)
9
I’m sorry, but what exactly would a backlash look like? It’s not just a fashion fad; it’s a highly useful and as-of-yet unrivaled device. So even if it’s suddenly considered oversaturated by the mainstream, I wouldn’t stop using it - would any of you? Did the original walkman see a “backlash”, or was it just superceded by the portable CD player? And as long as people buy it and use it, companies will still make cool accessories for it, which will keep it fresh. Have digital cameras seen a backlash, just because they’re sold at wal-mart and featured in USA today? My point is that the ipod is here to stay…until a real competitor comes along.
Posted by smessvader in Cambridge, MA on February 1, 2005 at 1:26 PM (PST)
10
iPod sales went nuts AFTER Apple produced iTunes for Windows and launched the iPod Mini.
it may have been good for the iPod, but it was a disaster for Mac sales. Actually the rot move from strategy to faith-based “hale effect” marketing started when the Windows iPod arrived.
Posted by Demosthenes on February 1, 2005 at 1:54 PM (PST)
11
if it’s selling at Wal-Mart it’s close to hitting rock bottom
That’s assuming most buyers are fashionistas, and care more about presenting a certain image rather than what their purchases actually *do*. While a certain elitistism might be good in the early stages of a brand, it becomes a liability when you want to move into serious volume sales, like Apple.
Posted by Demosthenes on February 1, 2005 at 1:56 PM (PST)
12
Yes, I think the idea of an iPod “backlash” is absurd. This a product we are talking about, not some actor or idea. Someone made the point that if the marketing for the iPod is oversaturated, you’re not going to return your iPod are you, or stop buying from itunes? Its a usueful product that many people enjoy and prefer on multiple levels.
Posted by Jeff C. on February 2, 2005 at 3:46 AM (PST)
13
iPod backlash has begun here in the UK, oh yes - having seen the volume of sales go stratospheric there are now queues of former ipod devotees returning their white boxes and then trawling eBay for a cool gramaphone and that elusive vinyl 78 of radiohead at glastonbury in 1997…....backlash my arse, what a load of nonsense!
Posted by GREBE UK in London, UK on February 2, 2005 at 4:25 AM (PST)
14
There are a few other MP3 players that are better than the Ipod. But the accessories and marketting is what is making the ipod the big deal that it is.
Posted by chiefluis in RI on February 2, 2005 at 5:50 AM (PST)
15
All iPods won’t grace Wal-mart’s shelves. Just the cheapo iPod Shuffle.
Posted by Gordy. in Atlanta, GA on February 2, 2005 at 9:48 AM (PST)
16
If I can buy skins, bungee cords and swarovski crystals for my Rio, I’ll certainly change my mind about buying an ipod for my birthday.
Posted by jczaryap on February 4, 2005 at 12:57 AM (PST)