iPod shuffle demand ‘unprecedented’ | iLounge News

2014 iPad iPhone iPod Buyers' Guide from iLounge.com

News

iPod shuffle demand ‘unprecedented’

Author's pic

By LC Angell

Contributing Editor
Published: Tuesday, March 8, 2005
News Categories: iPod shuffle

A recent survey of 30 Apple retail stores found that iPod shuffle demand is “unprecedented,” and that meaningful supply of the device has only been available at most stores within the last 10 days. The average iPod shuffle supply per Apple Store is currently 30 to 50 units, Piper Jaffray analyst Gene Munster said today in a research note provided to iLounge. “Apple is selling every shuffle it can produce,” he said. “We believe this demand will carry forward into the June quarter and beyond.”

In addition, Munster said that iPod shuffle demand is also “very strong” at Apple specialist resellers. After speaking with 20 of the resellers, he said that they were (unsurprisingly) having a hard time getting enough of the devices from Apple. “While the resellers had many complaints about their inability to receive sufficient supply of iPod shuffles from Apple, they also indicated, on average, that they expect the quarter to be at or above plan,” he said.

« DLO debuts VoiceNote voice recorder for iPod

Mix: Sony, IBM, SXSW, Irish Pubs »

Related Stories

Comments

1

I think this is complete and utter hype. I had NO problem walking into a near empty Apple Store in the Fashion Show Mall in Las Vegas, NV on Friday where they had a full stock of both sizes of Shuffle.

I think it’s all bullc@ap if you ask me. Sure some stores in areas like LA and NY might not have sufficient stock because they’re simply in very large cities with so many more people, but elsewhere it’s not hard to find Shuffles in Apple stores.

I think Apple is trying to create the illusion of a “low stock” hoping to create a surge of interest and people running out to snatch one up. You know people when it comes to “supply and demand”. Everybody wants something that’s “special” and “hard to get”. People always want what they “cant’ have”, so creating an enviornment, whether real or hype, where there’s a shortage will help drive a frenzy. It’s mass marketing at it’s greatest but ugliest. Shame on Apple for the fake “shortage”. What a con. *boo! hiss!*

Posted by FallN in New York, NY on March 8, 2005 at 9:44 AM (PDT)

2

“Unprecedented” my a$$!

Posted by FallN in New York, NY on March 8, 2005 at 9:46 AM (PDT)

3

Yeah, funny how there’s such a low stock at all the apple stores, but all the Best Buy’s, Circuit City’s and Compusa’s in my area have had shuffles in stock for weeks now and haven’t shown signs of this “unprecedented demand” at all.

Posted by ACLeroK212 on March 8, 2005 at 10:04 AM (PDT)

4

So Apple is having all the stores coordinate to lie to financial analysts doing surveys? An interesting assumption.

A report of 30-50 shuffles being typical in stores is a lie, because you saw Shuffles in a store? Doesn’t make sense.

“The average supply of iPod shuffles per retail store is currently between 30 and 50 units, the firm said, but noted that ‘meaningful’ supply of the players has only been available at most stores within the last 10 days.”

A pair of articles with much more detail on this:
http://www.appleinsider.com/

Posted by Nagromme on March 8, 2005 at 10:04 AM (PDT)

5

It’s really weird that people are going to Apple stores for iPods more than they go to Best Buy, who hides them in a glass case below knee level. I’m stumped on that one smile

Apple can only keep up this deception for so long, and then they’ll have to report sales to investors.

The lie will come to light, and people will know the Shuffle sold poorly wink

Posted by Nagromme on March 8, 2005 at 10:06 AM (PDT)

6

Best Buy has had them for weeks?

They seem to have started advertising them only in the last week or two.

Posted by wco81 in West Coast on March 8, 2005 at 10:46 AM (PDT)

7

Rural markets like mine (40,000 people) have yet to see a single shuffle even in the large box stores like Target.  The only way to get one around here is to order one online and play the waiting game.

Posted by pickme on March 8, 2005 at 10:47 AM (PDT)

8

that’s rather silly to say that just because you saw them in one store, then they must be hyping it….they have been out in NYC for a while, and amazon has as backorder of 3-5 weeks…perhaps they just got delivery that day…..

Posted by khyberny on March 8, 2005 at 11:30 AM (PDT)

9

“Best Buy has had them for weeks?

They seem to have started advertising them only in the last week or two.”

well where i come from two would justify the use of the word weeks as opposed to week, so yes, you answered that one yourself.

Posted by ACLeroK212 on March 8, 2005 at 12:02 PM (PDT)

10

The Atlanta Apple Store has them, but MobilePlanet, Amazon, J and R Music World and other online vendors are backordered. No conspiracy here.

Posted by Braindoc on March 8, 2005 at 12:56 PM (PDT)

11

I’d agree that Apple could be intentionally keeping the supply limited to increase more hype, but I can say that every store I’ve called here in Toronto has said they’re sold out.

So either Apple didn’t know they’d sell well so they didn’t produce a lot, or they intentionally limited the supply to create more demand.

Posted by Kloan in Toronto, ON on March 8, 2005 at 1:11 PM (PDT)

12

actually Toshiba said they could not keep up the demand for the flash drives that goes into the shuffle, they are adding new capacity but wont be ready till next year!

Posted by khyberny on March 8, 2005 at 1:31 PM (PDT)

13

How many Apple Stores are there, around 110 or so?

At a high estimate of 50/store, that’s 5,500 in stock. Given that ASUSTek can make up to 500,000 shuffles per month, keeping 5,500 in stock doesn’t seem too challenging…

Posted by Demosthenes on March 8, 2005 at 1:49 PM (PDT)

14

^^^ although it’s a good observation Demosthenes, that’s kind of a misleading fact.

Sure it doesn’t seem like keeping 5500 shuffles in stock is that hard, but you’ve got to factor in the fact that they actually “sell” those shuffles, so keeping 5500 shuffles stocked on a daily basis at all times suddenly becomes a little more difficult.

Posted by ACLeroK212 on March 8, 2005 at 1:56 PM (PDT)

15

keeping 5500 shuffles stocked on a daily basis at all times suddenly becomes a little more difficult.

Distributed across ~110 stores, 5500 units is trivial with a weekly input of 125K. I’d expect at maximum around 10% of stores to suffer single 1 or 2-day dry spells. EVen if Apple was selling out of all stock daily, that’s still just shy of 40K per week. Conservatively, say Apple was splitting the supply 50/50 with the independent channel, then there’s an overhang of around 50% of unit volume backing up in the Apple Store channel. That obviously isn’t happening. Or if it is, then there is going to be one hell of a flood of Shuffles hitting stores soon.

I have marvelled at Apple’s less-than-adroit handling sales demand and forecasting for years, with some regret.

Posted by Demosthenes on March 8, 2005 at 5:24 PM (PDT)

16

Wow, people sure grasp at straws to invent a problem :D

Posted by Nagromme on March 8, 2005 at 8:15 PM (PDT)

17

This last week was the first week I have seen them in the stores in my area in a small quaintly on the shelf, I think they will prolly be gone in the next day or two (if not already) as people see them, or know they have them. I defiantly think shuffle sells are still brisk. 5500 units across the country is really not that much. I can see apple stores selling 5500 units in a 1 weeks time…

Posted by Zardoz in Austin TX on March 9, 2005 at 8:27 AM (PDT)

18

Until I see and Oliver Stone movie about it, I will not believe there is a consipiracy!

Posted by pickme on March 9, 2005 at 11:21 AM (PDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.

Email:

Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.