iPod shuffle demand ‘unprecedented’
A recent survey of 30 Apple retail stores found that iPod shuffle demand is “unprecedented,” and that meaningful supply of the device has only been available at most stores within the last 10 days. The average iPod shuffle supply per Apple Store is currently 30 to 50 units, Piper Jaffray analyst Gene Munster said today in a research note provided to iLounge. “Apple is selling every shuffle it can produce,” he said. “We believe this demand will carry forward into the June quarter and beyond.”
In addition, Munster said that iPod shuffle demand is also “very strong” at Apple specialist resellers. After speaking with 20 of the resellers, he said that they were (unsurprisingly) having a hard time getting enough of the devices from Apple. “While the resellers had many complaints about their inability to receive sufficient supply of iPod shuffles from Apple, they also indicated, on average, that they expect the quarter to be at or above plan,” he said.
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