iPod shuffle 1GB price drops to $49, new 2GB at $69 [updated]

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iPod shuffle 1GB price drops to $49, new 2GB at $69 [updated]

Apple’s 1GB iPod shuffle, long maintained by the company to be a popular and important member of the iPod family because of its low price point, today is dropping to $49 from its previous price of $79. Considered long overdue by those who have compared the shuffle to newer, similar, and less expensive alternatives such as the Zen Stone from companies such as Creative, the price drop simultaneously establishes the lowest-ever entry price point for the iPod family, and re-affirms Apple’s interest—at least temporarily—in keeping the shuffle around rather than discontinuing it in favor of a cheaper iPod nano. The 1GB iPod shuffle continues to be available in five colors, each primarily aluminum with plastic accents, and feature a rear integrated shirt clip. Competitors such as the Zen Stone use all-plastic bodies, but also start at prices as low as $35.

Updated: Apple has also announced the release of a 2GB iPod shuffle for $69. “The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing. Apple’s online store has not yet added the 2GB model, which will be available by month’s end, or indicated the color(s) it will be available in; the company’s press release implies that the 2GB model’s colors will be the same.

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Comments

1

I’ve been waiting for this moment: every day I check the Apple online store for the $49 refurbished iPod shuffle, or at least a price drop on the previous orange shuffle. It was too much to spend $79.

Now I am having a hard time deciding to spend $49 for the new RED or a new (old) orange shuffle.

Hmmm, but they reneged on the free shipping…

Posted by Lamb Saag on February 19, 2008 at 7:14 AM (PDT)

2

$69 for a 2 gig shuffle is still too much.

Posted by Obadiah on February 19, 2008 at 8:05 AM (PDT)

3

I think in line with the new capacities, Apple needs to refresh the colors. I wish they made the shuffle in black.

Posted by Tenchi211 in California on February 19, 2008 at 8:38 AM (PDT)

4

I also think that $69 is way to much for 2 gigs of memory. You could probably get an old Nano for that in 2 or 4.

Posted by Kyle on February 19, 2008 at 6:01 PM (PDT)

5

i bought a refurbished shuffle for $49 yesterday morning. after i clicked confirm, i went to the site and saw they had reduced the price to $49 for the new ones!!!!!!!!! so, i cancelled that order and got a brand new red one. i am ticked that i didn’t get free shipping on it like i did with the refurbished one. i don’t need a 2 gig shuffle. i probably won’t even fill a one gig shuffle.

Posted by jpod on February 20, 2008 at 7:59 AM (PDT)

6

I recently purchased my red shuffle for $79 and was thinking,‘i wish they had 2gb for red..’ and look at this! they not only lowered the price of 1gb shuffle, but also 2gb will come out soon! I’m so upset!! Should’ve waited..

Posted by jessien on February 20, 2008 at 9:08 AM (PDT)

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