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iPod tops brand survey

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By LC Angell

Contributing Editor
Published: Thursday, December 29, 2005
News Categories: iPod

Apple’s iPod ranks as the top brand in the eyes of Americans, according to a national study conducted by Landor Associates, a leading branding and design consultancy, and research firm Penn, Schoen & Berland. The 2005 ImagePower Newsmaker Brands Survey examines Americans’ attitude toward the top brands.

“Four Internet brands (Google, eBay, Amazon.com and Yahoo!) are among the top 10 winning brands in 2005, while the iPod brand earned the No. 1 overall spot. The release of the shuffle, nano and video iPods in 2005 combined with effective branding efforts helped iPod continue its domination of the MP3 market,” the firms said. “Other technology brands in the top 20 include DVR, Xbox 360 and SIRIUS Satellite Radio.”

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Comments

1

DVR is not a brand. Nor is iPod. They are products. This like when Bill Gates was named top CEO, even after he resigned. Stupid, Stupid, Stupid.

Posted by LukeA on December 29, 2005 at 4:32 PM (PDT)

2

Sorry, This is like…

Posted by LukeA on December 29, 2005 at 4:36 PM (PDT)

3

‘iPod’ is INDEED a brand; just look at how Apple uses the name:

iPod Shuffle,
iPod Mini,
iPod nano,
iPod,
U2 iPod,
Video iPod,

and who knows what else will follow…

‘iPod’ and ‘iMac’ in their own context are no different than ‘Chevrolet’ or ‘Cadillac’ for GM.

Posted by flatline response on December 30, 2005 at 1:45 PM (PDT)

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