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iPod-using Olympians provide free publicity for Apple
iPods are being used by a number of athletes at this month’s Winter Olympics, and while Apple doesn’t pay for endorsements, the games are providing even further free advertising for the device. U.S. Olympic Committee spokesman Darryl Seibel said Apple is “a sponsorship waiting to happen.”
“The biggest winner of all may have been Apple, maker of the tiny iPod that soared to glory along with snowboarder Hannah Teter,” repots the Baltimore Sun. “This Olympics, U.S. snowboarders have competed while listening to the personal music device, and skiers, speed skaters and other Olympians from all over the world have been observed listening raptly during practice and before competing. All of which makes for great press.”
“One of the lasting images of these games is going to be these snowboarders with their iPods,” said Abraham Madkour, executive editor of SportsBusiness Journal, a trade magazine that covers the sports industry. “It’s the perfect form of subconscious marketing.”
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1
I snowboard a lot, I thought it was cool that the US snowboarders were rocking out to their iPods.
Posted by Alaskan on February 17, 2006 at 11:45 AM (PDT)
2
2004 Summer Olympics…do you remember that swimmer who who all the medals and was never seen without his Bose Noise Cancelling Headphones?
Posted by Talking Madness in Los Angeles on February 17, 2006 at 1:05 PM (PDT)
3
Michael Phelps? Yea, I bet he was big publicity.
Posted by mrcowcow on February 17, 2006 at 3:27 PM (PDT)
4
What about everyone else?
Posted by curveball429 on February 18, 2006 at 5:25 PM (PDT)
5
Who cares about everybody else?
Posted by one-eight-six on February 18, 2006 at 9:50 PM (PDT)