iPod-using Olympians provide free publicity for Apple
iPods are being used by a number of athletes at this month’s Winter Olympics, and while Apple doesn’t pay for endorsements, the games are providing even further free advertising for the device. U.S. Olympic Committee spokesman Darryl Seibel said Apple is “a sponsorship waiting to happen.”
“The biggest winner of all may have been Apple, maker of the tiny iPod that soared to glory along with snowboarder Hannah Teter,” repots the Baltimore Sun. “This Olympics, U.S. snowboarders have competed while listening to the personal music device, and skiers, speed skaters and other Olympians from all over the world have been observed listening raptly during practice and before competing. All of which makes for great press.”
“One of the lasting images of these games is going to be these snowboarders with their iPods,” said Abraham Madkour, executive editor of SportsBusiness Journal, a trade magazine that covers the sports industry. “It’s the perfect form of subconscious marketing.”
- Apple releases iOS 8.4.1, iTunes 12.2.2
- Apple releases fifth iOS 9 beta to developers
- Apple releases second iOS 8.4.1 beta to developers
- Apple releases second iOS 9 public beta
- Home Sharing for Music returns in iOS 9 beta 4
- FastMail adds full support for push e-mail in iOS Mail
- Apple sends out invites to September 9 event
- iPhone 6S to get front flash mode? (Update: Rose Gold color on the way)
- Report: iPhone 6S to support Motion wallpapers
- Rumor: iPhone 6S Plus to have smaller battery, packaging revealed?
- Report: Apple behind San Francisco ‘mystery event’ in early September
- Taiwan court rules Samsung used stolen trade secrets to make A9 chip
- Apple loses German patent lawsuit over slide-to-unlock feature
- Best Buy expanding Apple Watch sales to all its stores in September
- Philips introduces dimmer remote kit for Hue lights
- Report: Apple ending One to One tutoring program
- Thonet & Vander Koloss Bluetooth Speaker
- iHome iSP5 SmartPlug
- Spigen Apple Watch Nightstand S350
- DODOcase Lorna iPhone Wallet Case for iPhone 6 Plus
- SwitchEasy Blocks Customizable Dock Building Set for Apple Watch
- DODOcase Maritime Collection Multi-Angle Case for iPad Air 2
- Kanex iPhone ChargeSync Dock for iPhone 6 + iPhone 6 Plus
- Onanoff Sound Cover for iPad Air + iPad Air 2
- Native Union Clic 360 for iPhone 6
- Wirelessky iStand 6 for iPhone 6
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)
- Instant Expert: Secrets & Features of iTunes 12.2
- Instant Expert: Secrets & Features of iOS 8.4 + Apple Music
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Will removing a credit card from Safari also remove it from Apple Pay?
- Can I mute Handoff calls coming into my Mac from my iPhone?
- How do I keep my iPhone calls from ringing on my Mac?
- Why doesn’t Traffic show up on my Today Notifications Screen?