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iPodlounge growth drives expansion, rebranding to iLounge

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By Dennis Lloyd

Publisher, iLounge
Published: Monday, July 11, 2005
News Categories: Site News

A Message from Dennis Lloyd, Publisher of iPodlounge

Back in 2001, I started iPodlounge as a place for iPod owners and admirers to learn about the world’s coolest invention. The idea was simple: create a friendly, relaxed lounge where good people could hang out and meet other good people.

In our first few months, hundreds of visitors checked out the site, telling their friends and families about both the iPod and iPodlounge. They kept coming back, so it’s no surprise that iPodlounge has grown. Now we have a community of over 65,000 forum members, over 3,000,000 visitors a month to our main site, comprehensive coverage of every iPod ever released (plus every major iPod accessory), and some of the most incredible photo galleries ever assembled. This past month, we had over 20,000,000 page views, and thanks to your readership, the numbers just keep going up.

Today I have some exciting news to share: iPodlounge is expanding. For years, we’ve been known around the world by our name and our famous tagline, “All Things iPod.? Now we’re changing the game. In the works for months, and effective today, we’re “All Things iPod, iTunes, and Beyond? - the iLounge.

Obviously, we’re not losing our focus on the iPod - the world’s best portable music player - but we have been quietly broadening our coverage to include even more of what Loungers want and need. You may have noticed that we have substantially enhanced our coverage of iTunes, the world’s best digital media software, with many additional tutorials and even greater attention to its recently expanded features. Now we are gearing up for what is about to be an even more exciting future.

As iPod lovers, we are strongly dedicated to providing the world’s best coverage of our favorite portable music players, but we also believe that the next stage of this phenomenon will be bigger than any one product Apple may produce. We want to be ready to cover what happens next - something bigger than headphones, playlists, or our current concepts of “iPod” encompass. So, going forward, all of our coverage of iPods, iTunes, and related products will appear under our new iLounge.com name, as the world’s premiere destination for independent information on all of Apple’s digital media initiatives. The old iPodlounge URL will continue to work for years, but from now on, new pages and our popular Buyers’ Guides will appear under the iLounge name.

I hope you’ll find the new name easy to remember, easier to type, and easiest to tell your friends about. Since we’ve been planning and quietly phasing in this expansion of the Lounge for quite some time, you won’t see any major changes that haven’t already taken place… until the next big thing is ready to happen. When it does, we’ll be ready, and we look forward to having you with us for the ride. Thank you for your support!

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    Comments

    1

    so…other than the URL, nothings really gunna change, or did i just miss something completely obvious and should be smacked around?

    Posted by biollante879 on July 11, 2005 at 5:43 PM (PDT)

    2

    Correct - we are planning for future expansion, and better reflecting our existing focus on both the iPod portable music player family and its iTunes software companion.

    Posted by Jeremy Horwitz in East Amherst, NY, USA on July 11, 2005 at 5:46 PM (PDT)

    3

    Looking forward to seeing the updated branding… have thoroughly enjoyed the site for a couple of years now. But I’m hoping that this expansion doesn’t necessarily include covering “All Things MP3 Player”... I believe that focus has been what’s made your site so successful.

    Posted by Derek on July 11, 2005 at 6:05 PM (PDT)

    4

    Sounds good!

    Posted by armlesss on July 11, 2005 at 6:18 PM (PDT)

    5

    “All Things MP3 Player” is not in the cards. But as before, we will continue to look at other important players whenever appropriate.

    Posted by Jeremy Horwitz in East Amherst, NY, USA on July 11, 2005 at 6:26 PM (PDT)

    6

    Sounds like brand dilution to me.  Enjoy the New Coke, folks!  You do NOT screw around with something that works (and you’re known internationally for) and risk alienating your core customer base.  The redesign stunk and still stinks (too many ads and harder than ever to find information!).  Now you want to change the names to protect the innocent, right?

    Heck… might as well change the channel to MP3.com.

    Posted by fuzzywells in Monterey, CA on July 11, 2005 at 6:59 PM (PDT)

    7

    I agree with fuzzywells, this has got to be the dumbest thing you could possibly do. The iPodlounge brand is extremely strong, killing it off is just plain stupid. There’s absolutely no reason to trash it just to include iTunes “and Beyond”.

    People have figured out that your content includes iTunes. It’s a major part of the iPod platform. Covering it comes with covering the iPod.

    Besides, iLounge is way too broad. If not told differently, I’d expect to see coverage of iMovie, iPhoto, iDVD, iCal, and iSync.

    Come on guys, yes yes, moving on, expanding, all that crap, you’re shooting yourself in the foot.

    Posted by pm on July 11, 2005 at 7:08 PM (PDT)

    8

    great move guys!

    fuzzy and pm, people like you should shut up and go to mp3.com if you dislike this place, no one misses whiners who complain about ads and keep coming back for the free (awesome) info.

    Posted by mr mr on July 11, 2005 at 7:18 PM (PDT)

    9

    As the old saying goes, “If it’s not broken, don’t fix it”.

    Posted by michael on July 11, 2005 at 7:21 PM (PDT)

    10

    Seriously though- and this is not a complaint, I really don’t care as long as the content stays along the same lines- but wasn’t the name of the toilet seat iPod dock from April Fools Day “iLounge?”

    Posted by WldKt in United States on July 11, 2005 at 7:39 PM (PDT)

    11

    wasn’t that ipotty?

    Posted by mr mr on July 11, 2005 at 7:40 PM (PDT)

    12

    who gives a ####.

    Posted by Opeth on July 11, 2005 at 7:55 PM (PDT)

    13

    Opeth took the lb signs right out of my mouth

    Posted by OMGWTFSTFU in United States on July 11, 2005 at 8:13 PM (PDT)

    14

    Not really crazy about this… its like what the other poster said, its gonna be like the New Coke.

    Posted by Mikey on July 11, 2005 at 9:47 PM (PDT)

    15

    I don’t think this is smart, along with the redesign (and since I have not been visiting as often, everything is so hard to find!) I recommend admitting defeat, going back to the old design and keeping it iPodlounge, iLounge just has no ring to it as iPodlounge did.

    Posted by Boaguy on July 11, 2005 at 10:04 PM (PDT)

    16

    Works for me.

    Apple job postings and other evidence suggest that the iPod division is working on other “digital lifestyle devices” beyond the iPod. If that happens, iLounge is ready!

    (BTW, if you forget a field here—like your email address—and then go back to fix it as required, the anti-spam word no longer works: it shows the old word, while the system expects a new one you can’t see. Forcing refresh solves that—and deletes the message you were trying to post! Possible solution: make sure the word image refreshes whenever the expected word changes.)

    Posted by Nagromme on July 11, 2005 at 10:55 PM (PDT)

    17

    Congratulations from a new iLounge member comunity from Spain!!!

    Posted by maber on July 11, 2005 at 11:17 PM (PDT)

    18

    Boaguy says: “I don’t think this is smart, along with the redesign (and since I have not been visiting as often, everything is so hard to find!) I recommend admitting defeat, going back to the old design and keeping it iPodlounge, iLounge just has no ring to it as iPodlounge did.”

    I say: I concur.

    Posted by johnnyb on July 12, 2005 at 12:11 AM (PDT)

    19

    congratulations!

    I hope more of the 30,000,000 visitors per month start posting in the forum. We could use more information on where to find good deals for all things iPod. I think the big problem is that you have to make it interesting for members to post and share information.

    Once again congratulations

    Posted by Rick Lee on July 12, 2005 at 12:59 AM (PDT)

    20

    Well, I lounge all the time (so says my wife), so the new moniker fits perfectly.

    Posted by flatline response on July 12, 2005 at 1:43 AM (PDT)

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