iSuppli nano teardown reveals wide margins for Apple
Market analysis group iSuppli has completed its teardown of the new iPod nano (with video), and estimates the Bill of Materials cost of the 4GB model to be $58.85, giving it the lowest BOM cost of any member of the nano line analyzed by iSuppli. The firm estimates the 8GB model’s BOM cost to be $82.85. While these estimates do not include other costs such as manufacturing, software, intellectual property, accessories, packaging, R&D, or advertising, the company claims the ratio between the 4GB nano’s BOM cost and its retail price of $149 is quite high, even for Apple. Part of this reduction in costs may be attributed to changes in component suppliers. “The changes in components have resulted in significant cost reductions in the nano design, allowing Apple to offer a product that is less expensive to build and that has enhanced features compared to its predecessor,” said Andrew Rassweiler, senior analyst and teardown services manager for iSuppli.
Among these new component suppliers, Micron, Dialog and Intersil — along with the return of Synaptics — the “big winner,” according to iSuppli, was U.S. semicondutor supplier Micron. ISuppli claims this is the first time they have identified a Micron part in an iPod; in the nano torn down by iSuppli, Micron was the manufacturer of the NAND flash memory that serves as the media player’s storage, an estimated $24 part in the 4GB model and $48 in the 8GB. iSuppli notes that while this is a major win for Micron, Apple will likely continue to use Samsung, the world’s largest producer of NAND-type flash, as suppliers of NAND memory. Samsung supplied the combined core video processing chip in the system, which is estimated to cost $8.60.
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