iLounge

By Charles Starrett

Senior Editor, iLounge
Published: Tuesday, October 25, 2011
News Category: Apple, Apple TV

Jeff Robbin, vice president of consumer applications at Apple and veteran of both the iTunes and iPod teams, is heading the company’s HDTV efforts, according to a new report. Citing three people with knowledge of the project, Bloomberg reports that although it it’s not guaranteed that Apple will release a television, if released, it would likely allow users to seamlessly search for a show or movie, integrating various sources such as Netflix, iTunes, and potentially even cable or satellite, removing the need to check separately for content across multiple sources. Late Apple co-founder and former CEO Steve Jobs told biographer Walter Isaacson that he wanted to create an “integrated television set that is completely easy to use,” and that it “would be seamlessly synced with all of your devices and with iCloud.” ‘“It will have the simplest user interface you could imagine,” Jobs said. “I finally cracked it.” Robbin was a developer of SoundJam, the program which Apple purchased and subsequently hired him to turn in to iTunes. Apart from his work on the iTunes team, Robbin was also heavily involved in the development of the iPod.