News
iTunes maintains lead in digital music awareness
iTunes remained the digital music brand of which consumers are most aware in 2007, according to results from the fourth annual TEMPO Digital Music Brandscape study, an in-depth examination of fee-based online music brands from global marketing research firm Ipsos Insight. Results show 82% of U.S. downloaders, both fee-based users and file sharers, are now aware of iTunes, with 38% of those thinking of the brand on a top-of-mind basis. “It has become clear that iTunes’ saliency has now reached beyond that of being ‘just’ the top brand presence to being the pre-eminent brand in digital music,” states Karl Joyce, Senior Research Manager with Ipsos Insight and author of the TEMPO study. “Even more telling than awareness and usage, iTunes favorability clearly demonstrates the value of the brand. While perhaps distressing to some, iTunes’ dominance simply cannot be denied.” In addition, half of all downloaders aware of more than one site now consider iTunes to be the best fee-based digital music service, up from 41% in 2006 and 33% in 2005. Data for the study were collected between September 10 and 17, 2007, from a web-based representative sample of 1,826 U.S. downloaders. [via Macworld UK]
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1
That’s pretty amazing actually, being that Apple has designed a store that sells music that will only play on one device.
If Sony Music made it so only Sony MP3 players played their music, the world would be outraged.
Posted by Mike M on April 8, 2008 at 9:07 AM (PDT)
2
The last time I checked, unprotected AAC files played on cell phones, car stereos, computers, the PS3, the PSP and more. Don’t blame Apple for DRM, blame the labels!
Posted by Galley in Greenville, SC on April 8, 2008 at 11:16 AM (PDT)
3
When I got my first iPod 3 years ago, I was spending tons of money on iTunes. Then one day I tried to burn MY MUSIC to a CD and discovered what DRM was. That was a rude awakening! I rarely buy my music from iTunes anymore. But it looks like they’re doing just fine without me.
And why blame the labels? Amazon has the same music and artists DRM free.
Posted by Mike M on April 8, 2008 at 12:12 PM (PDT)
4
What was stopping you from burning your music to a CD? Create a playlist of the songs you want to burn, insert a CD and click “Burn Disc”
Posted by kdt on April 8, 2008 at 1:31 PM (PDT)
5
‘It should be noted that discs with DRM installed are not legitimately standards-compliant Compact Discs (CDs) but rather CD-ROM media, therefore they all lack the CD logotype found on discs which follow the standard (known as Red Book). Therefore these CDs could not be played on all CD players. Many consumers could also no longer play purchased CDs on their computers. PCs running Microsoft Windows would sometimes even crash when attempting to play the CDs”
In other words, iTunes will allow you to make data backup CDs of music purchased through their site but iTunes will not allow you to burn a playable CD with WAV files if the files have DRM.
Posted by Mike M on April 8, 2008 at 3:18 PM (PDT)
6
@Mike M.
Sorry, but I’m not following you. Correct me if I’m wrong, but it seemed that in post 3 you were implying that you couldn’t burn your iTunes purchased music to CD, hence the comment kdt made. But in post 5 you complain that iTunes won’t allow you to burn WAV files you purchased somewhere else to a disc.. You do realise that it is the Windows DRM that is preventing you from burning the disc, and not iTunes, right??
Also if you research the industry a bit you might find that poster number 2 was correct when he blamed the labels for blocking Apple from selling unprotected DRM tracks, while leaving a bone in the form of EMI for us to nibble on.
Cheers!
S.
Posted by lostkiwi on April 9, 2008 at 3:00 AM (PDT)