News
iTunes Multi-Pass debuts; Daily Show, Colbert Report added
Comedy Central and Apple have quietly added “The Daily Show” with Jon Stewart and “The Colbert Report” to the iTunes Music Store. The episodes, however, are not just being sold individually like previous shows on iTunes. Apple has introduced a new feature called “Multi-Pass,” which is similar to a paid video podcast.
The Multi-Pass costs $9.99 and allows iTunes users to subscribe to a specific show in order to get future episodes automatically. The Multi-Pass for the two Comedy Central shows will get you the most recent episode and the next 15 new episodes. The new episodes will be downloaded automatically as they become available.
Update: Comedy Central and Apple have now sent out a press release announcing the addition of the shows and the new Multi-Pass feature.
“We are excited that ‘The Daily Show’ and ‘The Colbert Report’ are now available to download on the iTunes Music Store,” said Michele Ganeless, executive vice president and general manager, Comedy Central. “Fans of the most trusted names in fake news can now take Jon Stewart and Stephen Colbert with them everywhere they go.”
“We’re thrilled to offer ‘The Daily Show’ and ‘The Colbert Report’ on iTunes,” said Eddy Cue, Apple’s vice president of iTunes. “Our newest feature ‘Multi-Pass’ gives fans the ability to purchase a block of 16 episodes of these hit programs during the current season and have them delivered automatically to their computer after they air on TV.”
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21
<<I have no interest in paying $50+ per month for cable, when all I want is The Daily Show. I’ll definitely pay $10 a month for it.>>
Didn’t Alan Greenspan call this irrational exuberance? Just kidding….
Seriously, you are not saying you think paying $10 per month for a single TV show is CHEAPER than paying $50 per month for cable that has 100 channels playing content 24/7?
I can fire up the ole EyeTV 200 and record the daily show (if I did not loathe John Stewart) or some other show and then put it on an ipod or whatever.
Don’t get me wrong, I like the idea of being able to buy a tv show I missed and did not record or susbcribe to a show like you have for the convenience of the itunes/ipod integration for commuting, but I think you are kidding yourself if you do not think you are paying a premium over cable for such a service. But hey, if all you want is your John Stewart, you are definitely alive at the right time…
Posted by Doug on March 9, 2006 at 10:59 PM (PDT)
22
Interestingly enough? All I want is Jon Stewart.
That’s the only thing I watched with the cable I ditched last year. Well, the only thing I cared about, because it’s the only thing I miss.
But I also like the implication here: the ability to pay for ad-free podcasts. There are a lot of podcasts I’d like to see in higher quality formats and with fewer restrictions than the current for-free format allows. I’d like Le Show with the music and I’d like to get my Al Franken fix without subscribing to Air America (since all I want is to hear his excellent commentators and intensive research).
Posted by dasmegabyte on March 10, 2006 at 1:40 PM (PDT)
23
They definitely needed this. It basically the equivalent to buying an album. Now if they can apply this to whole seasons that would be great.
Posted by PJ on March 11, 2006 at 5:34 AM (PDT)
24
Ok, so I spend any amount of money to get something I already get and spend money on is crazy. Who doesn’t have cable and get these shows for FREE!!!!!!!
If you don’t have cable why would you care?
You can spend $10 to get teh DVR from the cable people and record all the shows in higher quality for simple viewing on the TV!?!?!?!?!
Even Tivo is a better deal.
How many people who are in a hotel room without cable and have to get these shows on their 2.4” screen?????
What am I missing?
Posted by fastm3driver on March 21, 2006 at 8:33 AM (PDT)
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