iTunes Multi-Pass debuts; Daily Show, Colbert Report added
Comedy Central and Apple have quietly added “The Daily Show” with Jon Stewart and “The Colbert Report” to the iTunes Music Store. The episodes, however, are not just being sold individually like previous shows on iTunes. Apple has introduced a new feature called “Multi-Pass,” which is similar to a paid video podcast.
The Multi-Pass costs $9.99 and allows iTunes users to subscribe to a specific show in order to get future episodes automatically. The Multi-Pass for the two Comedy Central shows will get you the most recent episode and the next 15 new episodes. The new episodes will be downloaded automatically as they become available.
Update: Comedy Central and Apple have now sent out a press release announcing the addition of the shows and the new Multi-Pass feature.
“We are excited that ‘The Daily Show’ and ‘The Colbert Report’ are now available to download on the iTunes Music Store,” said Michele Ganeless, executive vice president and general manager, Comedy Central. “Fans of the most trusted names in fake news can now take Jon Stewart and Stephen Colbert with them everywhere they go.”
“We’re thrilled to offer ‘The Daily Show’ and ‘The Colbert Report’ on iTunes,” said Eddy Cue, Apple’s vice president of iTunes. “Our newest feature ‘Multi-Pass’ gives fans the ability to purchase a block of 16 episodes of these hit programs during the current season and have them delivered automatically to their computer after they air on TV.”
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