iTunes Music Store hits 100 million | iLounge News


iTunes Music Store hits 100 million

Roughly ten days after Apple’s iTunes Music Store began its “count up” giveaway with the 95,000,000th song sold, the company is poised to pass the 100,000,000 song mark. At approximately Midnight Eastern Standard Time (U.S.), July 12, 2004, Apple flipped the official count up timer to “99,943,896.” At the current rate of sales, Apple will hit the 100 millionth song today, quite likely within the next two hours. Best of luck to all those entering the grand prize giveaway!

Update: Apple hit the 100,000,000 mark at approximately 1:25AM Eastern Standard Time (U.S.). (The final three updates to Apple’s page were 99,992,422, then 100,014,607, then a static 100,000,000 banner.) Congratulations to Apple on this major milestone in legal music downloading!

Update 2: Preliminary sales figures suggest that roughly 40,000 songs (estimated value $39,600) were sold in just the final ten minutes before the 100,000,000 mark was reached. By comparison, the grand prize of a 17” PowerBook laptop computer, 40GB iPod and 10,000 song iTunes Gift Certificate were valued at approximately $13,200 - a very smart promotional move for Apple. To see the progression of sales from 94,679,227 songs to over 100,000,000, click on the link to Kurt Hoffmann’s table below.

« iTunes Europe close to deal with indie labels

Hack: iPod as wireless music streamer and fileserver »

Related Stories



i think the “99,000,000+” thing is just when it thinks your browser is having issues or something, because someone in the forum reported that too with 97,000,000+ while others said it was the actual number.

i think the counter is updating every ~5 minutes or so

Posted by ike on July 11, 2004 at 10:40 PM (CDT)


The counter seems to update unevenly, but it now looks like 10,000 songs every 20 minutes. We’ll update the story with final numbers when the 100,000,000 mark hits.

Posted by Jeremy Horwitz on July 11, 2004 at 10:53 PM (CDT)


look at the buying rates at:

Something is very odd ... why are there huge peaks off the even 100,000 marks?  The same thing happens every recent 100,000 marker

Is there a known delay (other then the 5 minute factor)

Posted by ET on July 11, 2004 at 11:12 PM (CDT)


it just went to 99,000,000+  for me, and now is back, very odo :s

Posted by ike on July 11, 2004 at 11:17 PM (CDT)


odd* that is

Posted by ike on July 11, 2004 at 11:23 PM (CDT)


it’s done! and itms is now REALLY slow :D

Posted by ike on July 11, 2004 at 11:26 PM (CDT)


Was too slow to be able to buy a song, oh well :(

Posted by Jon in Seattle, WA on July 11, 2004 at 11:28 PM (CDT)


I’m still downloading my 5 song EP I purchased when the count got down to approx. 7000.

By my best guess, in that two minute window there were approx 20,000 songs purchased.

I wonder how many of those last few million were email entries…

Posted by ajservo on July 11, 2004 at 11:30 PM (CDT)


It’s over… and yes, I think there were quite a lot of email entries… I think I sent 50 of them witin the last 20 minutes.

Posted by UTEP_MinerPod on July 11, 2004 at 11:32 PM (CDT)


100 Million Mark Passed

The 100 Million Mark was passed at around 12:25 AM (central time) on Monday, July 12.

Posted by SMTRtyeb on July 11, 2004 at 11:32 PM (CDT)


should have started downloading sooner. anyone know how they notify the winner?

Posted by gustafks in Minneapolis on July 11, 2004 at 11:33 PM (CDT)


don’t think email entries increased the counter.

Posted by ike on July 11, 2004 at 11:33 PM (CDT)


Apple’s official rules state:

Notification. Apple will notify winners by e-mail and/or by post at the address provided within approximately three (3) days following selection of each winner. Apple is not responsible for any delay or failure to receive notification for any reason, including inactive e-mail account(s), technical difficulties associated therewith, or winner

Posted by SMTRtyeb on July 11, 2004 at 11:55 PM (CDT)


Well, I didn’t get my notification of winning…

(kicks can)


Oh well, there’s 200 million.

Posted by ajservo on July 12, 2004 at 12:03 AM (CDT)


Somewhere out there a PR person is finding and replacing dates and times and uploading the release. :)

Posted by Attis on July 12, 2004 at 12:32 AM (CDT)


“Kevin Britten of Hays Ellis, Kansas downloaded Somersault (Dangermouse remix) by Zero7; the 100 millionth song purchased from the iTunes music store and will receive a 17-inch PowerBook, a 40GB iPod, and a gift certificate for 10,000 iTunes songs to create the ultimate music library for his new iPod. In addition we awarded 50 special 20GB iPods-one to the purchaser of each 100,000th song downloaded between 95 million and 100 million songs.”

Posted by Attis on July 12, 2004 at 12:34 AM (CDT)


The promo must have drawn some extra sales—this wasn’t predicted to happen so soon.

Two points:

* Apple doesn’t make much profit per song—those last 10 minutes didn’t pay for the prizes as the iPodLounge comments might imply.

* Quite a feather in OS X’s cap… iTunes Store runs off of Macs :)

Posted by Nagromme on July 12, 2004 at 12:56 AM (CDT)


Well I think it was a great exercise in marketing and PR.  For all of you who were foolish enough to try and beat the counter - you get everything you deserve!

Posted by Trunk Guy in London on July 12, 2004 at 1:04 AM (CDT)


nagromme: #1, how much profit -does- apple say it makes per song, #2, does apple really want people to know how much it makes per song? wouldn’t it want music labels to think it’s making next to nothing? and #3, who made the prizes? hmmm apple… given 25% profit margins.. that’s $2100 for the computer, $375 for the iPod and hmmm wait $0 for the itunes songs because they’re… free for apple to give away.. so did apple make more than $2475 in profit from the last 10 minutes? i think so :p


Posted by hinpy on July 12, 2004 at 1:30 AM (CDT)


hmmm ny post in may 2004 says apple makes at least 10 cents per song profit… so if the # is right that’s $4000 profit minus $2475.. apple still ahead of the game. :p

Posted by hinpy again on July 12, 2004 at 1:34 AM (CDT)

Page 1 of 2 pages  1 2 > 

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this channel entry.
Sign up for the iLounge Weekly Newsletter


Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter


iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy