iTunes Music Store hits 100 million | iLounge News


iTunes Music Store hits 100 million

Roughly ten days after Apple’s iTunes Music Store began its “count up” giveaway with the 95,000,000th song sold, the company is poised to pass the 100,000,000 song mark. At approximately Midnight Eastern Standard Time (U.S.), July 12, 2004, Apple flipped the official count up timer to “99,943,896.” At the current rate of sales, Apple will hit the 100 millionth song today, quite likely within the next two hours. Best of luck to all those entering the grand prize giveaway!

Update: Apple hit the 100,000,000 mark at approximately 1:25AM Eastern Standard Time (U.S.). (The final three updates to Apple’s page were 99,992,422, then 100,014,607, then a static 100,000,000 banner.) Congratulations to Apple on this major milestone in legal music downloading!

Update 2: Preliminary sales figures suggest that roughly 40,000 songs (estimated value $39,600) were sold in just the final ten minutes before the 100,000,000 mark was reached. By comparison, the grand prize of a 17” PowerBook laptop computer, 40GB iPod and 10,000 song iTunes Gift Certificate were valued at approximately $13,200 - a very smart promotional move for Apple. To see the progression of sales from 94,679,227 songs to over 100,000,000, click on the link to Kurt Hoffmann’s table below.

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I don’t think the songs are free for Apple to give away. I think their portion of the song (10c?), but they still need to pay the record labels and their unholy minions (and maybe 2c to the actual artists)

Posted by Dingo on July 12, 2004 at 1:35 AM (CDT)


It was fun to wait til the precise moment to buy the new Ben Kweller EP - too bad it didn’t work, but it was still neat to try.

Definitely a feather in OS X’s cap. :)

Posted by Holly on July 12, 2004 at 2:01 AM (CDT)


The counter issue, reading 97,000,000+, or blank on the european sites was most likely the fallback display in the event of an error caused by severly high load on the itunes servers.

If anyone looked at apple’s european sites the counter was about 1 and a half minutes faster than the US counter.

Posted by counter on July 12, 2004 at 4:21 AM (CDT)


As a willing participant I think I can say that we’ve experienced something we can brag to our grandkids about - we were there, buying itunes when the 100 million mark was surpassed.  “Yeah, I stayed up until 1:30am eastern time buying iTunes- I wanted to win this sucker!”  iTunes is here to stay, and with the sales numbers skyrocketing the way that they did in the last 30 minutes of this contest, I expect Apple to catch quite a bit of positive buzz on this achievement.  I don’t own the 100 millionth itune purchased, but I can safely say I own a sizeable number of itunes that are in the high 99 millions, or a chunk of the very low 100 millions.

Posted by woodstock for music geeks on July 12, 2004 at 6:50 AM (CDT)


Let’s celebrate by freeing ourselves from Apple’s vendor lock-in with FairKeys and hymn.

If you think the iTMS Terms of Service has any legal force, think again.

Posted by Greg on July 12, 2004 at 9:09 AM (CDT)


I honestly didn’t think the # wasn’t going the hit untill morning.  I set my alarm for 4:30 am eastern and I was too late…...oh well Apple will have to do something else to try to get me to buy

Posted by jwc110869 in Rochester, NY on July 12, 2004 at 11:52 AM (CDT)


Have the emails gone out for the 50 winners?

They say, “In addition we awarded 50 special 20GB iPods

Posted by ET on July 12, 2004 at 12:23 PM (CDT)


I wis I was that lucky person!!!

Posted by Asian_N02 in Delaware on July 12, 2004 at 1:25 PM (CDT)


I’ll win when they do the 200,000,000 countdown… heh. Seriously though, wonder if they will.

Posted by Sam on July 12, 2004 at 2:23 PM (CDT)


“I think I can say that we’ve experienced something we can brag to our grandkids about”

Napster changed the business. iTunes is just a last desperate reaction to p2p.

Posted by woodstock on July 12, 2004 at 7:40 PM (CDT)


Apple doesn’t own the music to give away, and out of their small cut they must pay for credit card fees, servers, employees, power, insurance, bandwidth, etc. etc.. But I know there’s a small trend of conspiracy theorists who think Apple was lying when they said they barely break even (and at first, lost money) on each song :)

Posted by Nagromme on July 12, 2004 at 9:26 PM (CDT)


Napster didn’t change the “business.” Napster changed the piracy.

Posted by Nagromme on July 12, 2004 at 9:27 PM (CDT)


Well napster and mp3 players. They both created a great surge in piracy!

Posted by mikeb on July 13, 2004 at 6:08 AM (CDT)


I doubt there are a lot of “tell a friend” winners. Besides the fact you can buy 10 songs in a few seconds versus sending maybe about 10 emails a minute. There appeared to be a delay in the email system of about 4 to 12 hours. Who knows how things are working in the background though.

Posted by mikeb on July 13, 2004 at 6:16 AM (CDT)


Napster did start the music revolution back in the day.  Sadly, winning the online music space is a marathon not a sprint.  Napster is a footnote at this point - iTunes is the story.  I worked in the dot-com space and I can tell you without shadow of a doubt - Yahoo was not the first search engine, Amazon was not the first online store to sell books, ebay was not the first online auction house.  Being first, like Napster was, does not necessarily mean anything in the grand scheme of things - you think Napster now could ever catch iTunes?  I’d love to be wrong, but I just don’t think this is a race that iTunes is going to lose to Napster.  Thus, when bragging to grandkids I’ll be telling them about iTunes - I don’t think I would be too proud telling them about pirating tracks from Napster, as a grandfather, I might gloss over my piracy stories and tell them things that set a better example.

Posted by iTunes vs. Napster on July 13, 2004 at 7:17 AM (CDT)


Shame there were no winners of the 100,00th tune downloads OUTSIDE of the USA -
CT, NY, ILx2, CAx3, HI, TXx3, MI, WA, OR, PA, WI, NH, OK, CO, GA
- time for some more giveaways!!

Posted by MadPict in UK on July 13, 2004 at 1:20 PM (CDT)


Still more than half unaccounted for though. Hmmmmm….. mis-typed email addresses??

I agree, they need another giveaway. How about selecting 50 random apple id’s created since the contest started, and awarding them 20GB iPods (or mini’s). hehehe

Posted by mikeb on July 13, 2004 at 4:24 PM (CDT)

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