iTunes, Napster most recognized in digital music | iLounge News

News

iTunes, Napster most recognized in digital music

Apple’s iTunes Music Store and Napster 2.0 are the most recognized online music services, according to a new study from global marketing research firm Ipsos-Insight. “New findings from TEMPO, the company’s quarterly study of digital music behaviors, reveal that in summer 2004, American downloaders aged 12 and older were equally as likely to be aware of Napster 2.0 and Apple’s iTunes on a top-of-mind basis (20% each). However, when prompted with brand names, about four out of five (79%) downloaders recognize the Napster 2.0 brand, while nearly half (46%) are aware of iTunes.”

« White leather iAlbea case debuts

Windows: iSounder 1.6 released »

Related Stories

Comments

1

(But were 79% really aware of the “2.0” product or just Napster in general?)

Posted by LC Angell on December 7, 2004 at 11:55 AM (CST)

1

Sure, everyone’s heard of Napster, but who would admit to using Napster 2.0?

Posted by LC Angell on December 7, 2004 at 11:58 AM (CST)

1

I love that there are people who earn a living wage researching the obvious.

Next they’ll be saying that air is the most used element.

Posted by LC Angell on December 7, 2004 at 12:28 PM (CST)

1

^ Maybe you were being sarcastic, but air isn’t an element. It’s a mixture of a bunch of different gasses, including the element Oxygen.

Posted by LC Angell on December 7, 2004 at 1:36 PM (CST)

1

“Maybe you were being sarcastic, but air isn’t an element. It’s a mixture of a bunch of different gasses, including the element Oxygen.”

lol

Posted by LC Angell on December 8, 2004 at 6:25 AM (CST)

1

ALihin…..  I stand corrected.  After I made that post I realized my egregious error.

But you should also consider the fact that I reside in NJ.  There are a LOT of elements in our air.

Posted by LC Angell on December 8, 2004 at 6:31 AM (CST)

Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2015 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy