iTunes Radio to debut with select major advertisers | iLounge News


iTunes Radio to debut with select major advertisers

AdAge reports that Apple’s new iTunes Radio service will be joined by a number of high-profile advertising partners when it debuts next month, including such big names as McDonald’s, Nissan, Pepsi, and Proter & Gamble. The multi-million dollar deals will include twelve-month advertising campaigns that will run within the streaming music service, as well as exclusivity within each of their respective industries through the end of 2013.

iTunes Radio will reportedly include three forms of advertising: interstitial audio and video ads in addition to interactive full-screen “slate” ads that will appear on iPhones, iPads, Apple TVs, and desktop PCs and Macs via iTunes. Audio ads will apparently be served up once every 15 minutes, while video ads will appear once per hour, at times that users are likely to be looking at their device’s screen. At launch, ads will be run across all devices, however plans are said to be in the works to allow advertisers to target ads to specific devices, with advertising costs based on screen size. As previously announced by Apple, an ad-free option will be available for iTunes Match subscribers.


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