News
iTunes ranks behind Amazon, eBay in customer experience
By Charles Starrett
Senior Editor, iLounge
Published: Thursday, January 14, 2010
News Category: iTunes
According to research firm Forrester’s latest Customer Experience Index, iTunes ranks behind other online retailers such as Amazon and eBay. The Index is based on responses from 4,653 U.S. consumers who were asked to rate companies based on three main questions: “How effective were they at meeting your needs?” “How easy was it to work with these firms?” and “How enjoyable were the interactions?” iTunes came in with a #46 ranking, far below that of top-rated Barnes & Noble, fourth-ranked Amazon, and #14 eBay. Apple itself came in at #35 in the list; both Apple’s and iTunes’ rankings are considered “good.” [via AppleInsider]
Related Stories
- Apple tweaks App Store with Editors’ Choice, Free picks
- Apple censors ‘jailbreak’ on iTunes Store
- Report: Siri APIs, Siri for iPad coming in iOS 6?
- Apple hit with class action suit over iTunes billing
- iTunes Match rolls out to several new countries
- Apple offers eBook settlement in Europe
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- Pulp adds iCloud sync, new Home Page
- WordPress for iOS adds Push Notifications
- Sony launches Music Unlimited for iOS
- Apple device poll ends, computing poll begins
- Fruit Ninja adds new features and power-ups
- Apple to sell Nest Learning Thermostat
- Third-gen iPad to launch in Guam, Philippines May 29
- Apple tweaks App Store with Editors’ Choice, Free picks
- Panic releases Diet Coda
- Booq rolls out new Folio for iPad
Recent Reviews
- Pelican i1075 Hardback Case for iPad
- Skinit Skins for iPad (3rd-Generation)
- Spigen SGP Steinheil Ultra Optics Screen Protector for iPad (3rd-Gen)
- ZeroChroma VarioProtect for iPhone 4/4S
- BodyGuardz UltraTough Clear Skins for iPad (3rd-Gen)
- Wrapsol Original + Ultra Hybrid Protective Film for iPad 2/iPad (3rd-Gen)
- iBattz Mojo Removable Power Card Wallet
- dreamGEAR i.Sound Power View Pro S 2.1A Dual Charging Dock
- dreamGEAR i.Sound Universal Power View
- Sena Cases Florence Portfolio for iPad (3rd-Gen)
Recent Articles
- Removing music from iTunes after copying to iPod
- iOS Gems: Farm 123, Facebook Camera, Scribblenauts, Shoot the Zombirds + Virtua Tennis Challenge
- iTunes TV show size totals don’t match actual disk storage
- Consolidating Multiple iTunes Libraries
- Converting Purchased Videos to 1080p HD
- Find My Friends always reports home location
- Creating an iTunes Match library from an external hard drive
- Benefits of keeping apps in iTunes when using iCloud
- Recovering iTunes from an External Hard Drive
- Normalizing volume levels for Voice Memos
1
Okay, I can understand that Amazon might score higher, but eBay? WTF?
Posted by david on January 14, 2010 at 9:04 AM (PDT)
2
There are a lot of PC folks that dislike iTunes - whether it’s dislike of Apple transferred to iTunes or real dissatisfaction, I don’t know.
For me, been using it for years, and frankly, it’s one of the best online experiences I have.
Not perfect - apps that don’t need updating often appear in the updates window - but that’s minor…
Posted by sb on January 14, 2010 at 1:04 PM (PDT)
3
I don’t get it. What’s not to like? I’m a huge complainer, and I have no complaints about iTunes, unless I run into something it doesn’t have, which is rare.
Posted by ratbatblue on January 16, 2010 at 7:05 AM (PDT)
4
How about the fact that it’s really hard to get songs to transfer over something else. iTunes is wayyy too protected.
I do use it though. I do like it more than any other music player out there right now, but that’s because there isn’t a whole lot of top notch music players out there.
Posted by eh on January 23, 2010 at 7:55 PM (PDT)