iTunes turns small profit, video iPod denied | iLounge News


iTunes turns small profit, video iPod denied

“Apple Computer Inc.‘s online music store, iTunes, recorded a small profit in the current quarter, according to Chief Executive Steve Jobs (news - web sites).

ITunes is now selling 2.7 million songs a week, or a rate of 140 million songs a year. The company boasts a market share of more than 70 percent in legal online music.

The Cupertino, Calif., company will resist adding video capabilities to its iPod music player.

“It’s the music, stupid,” Jobs said, adding that listening to music can be done in combination with another activity else, while video is a “foreground” activity.”

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Well, duuuuuuhhhh!  That doesn’t make any sense.  Who says that you have to watch video or look at photos all the time just because the device is capable of it?  He acts as though you’d have no choice.

A device that has the capability of playing videos and displaying photos can still be used just for listening to music while you’re doing other things.  Then when you’re ready to sit down and take a look at a video or photo, you could.

He doesn’t seem to understand this and I think he’s missing the point.  Unless he’s saving these capabilities for an upcoming handheld.

Posted by Z on April 28, 2004 at 1:37 PM (CDT)


bringing video to the iPod concerns a lot more than just `foreground` activity. These are: cost of manufacture (which will be reflected in the retail price), battery life, technology, form factor, quality, etc… see! Most people would also prefer to use something that have a great function rather than use another that has multiple mediocre functions. Some functions can be merged, but the issues discussed above could prove to be a big barrier.

evnetually, it may happen (when the conditions are right) but atm I wouldnt think so (ie. video on iPod)

Posted by noogabooga on April 28, 2004 at 2:36 PM (CDT)


Sometimes video is useful as background visuals during other activities - how else to explain the success of porn?

Waiting for the pornoPod…

Posted by Backgrounding on April 28, 2004 at 3:07 PM (CDT)


Good!!  I think the focus should be on things like extending the battery life and making the iPod the best possible portable audio player.  I think it’s better to keep things simple…look at camera cellphones, there’s no way I’d use one of those over my 5.1 megapixel digital camera.  When you add too many functions to a single device the quality of something must be sacrificed…I would rather watch video on a large screen in a movie theatre or at home and enjoy it as it was meant to be enjoyed, not on a tiny, two inch screen.

Posted by podgirl on April 28, 2004 at 3:34 PM (CDT)


I agree with you podgirl. Video is for the big screen!

Posted by Stylescraper on April 28, 2004 at 4:07 PM (CDT)


“there’s no way I’d use one of those over my 5.1 megapixel digital camera.”

Given Moore’s Law, it’ll take around two years and then most new cellphones will come with 5MP CCDs.

What, then, will you find as a reason to deny the usefulness of integrated, hybrid devices.

The cellphone and the wireless service companies are still the iPod’s biggest, nastiest, long-term foe.

Posted by Future Perfect on April 28, 2004 at 5:32 PM (CDT)


@podgirl: but it’d be nice if you could have some .avi movies in your ipod, hook your ipod up with a tv and watch it on vacation ;)

Posted by ewok in oklahoma on April 28, 2004 at 5:36 PM (CDT)


But in the same token, Digital Cameras probably has moved to 2Gb 3D / holographic images or Personal Video is the next replacement - but Music will always be music

Posted by More Future Perfect on April 28, 2004 at 5:59 PM (CDT)


3D image’s? I think not

Sure phone’s will get to 5mp - but the CCD’s will be tiny, therefore noisey. Lenses will remain plastic, and optical zoom won’t be an option. A dedicated camera will ALWAYS be better than a phone/camera hybrid.

Posted by Nathan on April 28, 2004 at 8:06 PM (CDT)


Yeah, you definitely wouldn’t get a professional quality lens on a cellphone.  If you want hybrid devices with that level of quality I suggest taking a good digital camera and duct taping it to a cellphone.  ;)

Posted by podgirl on April 28, 2004 at 8:28 PM (CDT)


“It’s the music, stupid”

I love that guy.  Raw balls.  You rock Steve.

Posted by george dubya bush on April 28, 2004 at 11:40 PM (CDT)


“Sure phone’s will get to 5mp - but the CCD’s will be tiny, therefore noisey. Lenses will remain plastic, and optical zoom won’t be an option. A dedicated camera will ALWAYS be better than a phone/camera hybrid.”

Not if Philips gets its way with the fluid lenses it’s beginning to develop.

Read about it here:

Posted by Z on April 29, 2004 at 1:25 AM (CDT)


” “It’s the music, stupid”

I love that guy. Raw balls. You rock Steve.”

Yeah, either that or raw stupidity and lack of vision.

Guess we’ll see.


Posted by Z on April 29, 2004 at 1:27 AM (CDT)


that still won’t affect the issue of small CCD’s - which is the major issue. I also think it will be a fair way off before fluid lenses start getting introduced to consumer products (and even then, it will start very expensive)

Posted by Nathan on April 29, 2004 at 1:34 AM (CDT)


why dont they just add an adaptor that connects through the dock connector, and allows you to hook it up to the tv (or some crappy portable screen sold seperately) and you can either use it as a slide show.. or a video player

the only problem with adding video, is that apple doesnt seem to want to open up the ipod, nor do they seem to feel like adding firmware more frequently, and codecs would change pretty often, of course they could make it so you could install the ones you wanted, but it would get alot more complicated than it already is…

but it would work better than adding an ipod with a screen that allowed you to view videos (i wouldnt want that, because the current ipods screen is too small, and i dont want the ipod to get alot bigger, just so on the rare occasion, i could watch a video file)

Posted by Nick on April 29, 2004 at 3:13 AM (CDT)


“I love that guy. Raw balls. You rock Steve.”

Yes, but he’s been famously wrong on so many occasions thatyou have to wonder.

I think his classic mistake was ruling out video games for the Mac for a decade. WHen the Mac was introduced, and then later with the Mac II, Apple could have prevented the PC from ever gathering enough support to add fancy video gfx and color. But instead Steve worked hard to make the Mac as boring as possible, refusing to allow any publicity shots or coverage or MacWorld booths for video game people.

I think then his phrase might have been “It’s the office, stupid”.

Posted by WrongHeaded on April 29, 2004 at 9:30 AM (CDT)


“we have to stay focused on the fact that people are buying iPods for music”

Well, duh…. What else would people buy the iPods for? All they do is play music.

Oh, yeah. Maybe some people are buying them for the cool games and time management features. (So much for concentrating on the music and not foreground tasks.)

The reality is there could be 2 separate devices, a music only iPod at a cheaper price and a video iPod (or whatever name they want to give it) at a more expensive price supporting video and still pictures, and if they’re smart, a USB master port for downloading pictures/movies off of digital cameras and media readers.

I think what Jobs is really saying here is, look dummy, the iPod will only ever play music. The device we’re coming out with next year that does video is going to be the vPod NOT the iPod.

I also get the feeling Jobs is resisting licencing Fairplay to other companies and allowing other formats to play on the iPod is he knows as hardware gets better and cheaper the iPod’s superiority can’t last forever. In a couple of years I think we’ll be seeing PDAs from Palm, Sony, HP about the size of an iPod with music, widescreen video, good gaming support, and built in micro hard drives. What these devices won’t be able to do is play music downloaded from the iTunes music store. So if you’re locked into that experience now, you’re more likely to stick with Apple hardware then go elsewhere. I never understood Jobs strategy before, but now it seems to make more sense to me. It’s actually fairly brilliant, in a twisted, sick sort of way.

Posted by tinaa on April 29, 2004 at 10:26 AM (CDT)


Not everything is as it appears…

In other words, don’t be fooled by this public business announcement. It is just a statement and not necessarily true - why tip your hand to your competitors. Can you say “bluff”? ;-)

There will be video on a new iPod and it will be developed sooner rather than later - trust me.

Posted by SandMan on April 29, 2004 at 11:41 AM (CDT)


“pPod” for pornPod. Good one!

Posted by PornPod on April 29, 2004 at 12:20 PM (CDT)


There’s no reason (save for risk and marketing costs :P ) that Apple could make a total of three portable music devices.  On the “cheap end” (and I use that term loosely), there’d be the iPod Mini at $250, possibly lowered to $200 by this summer or next January’s various Mac Expos.  Next would be the regular iPod at $300-$500.  Finally there’d be a $600 (and yes, sadly it would probably be that expensive) iPodAV or such that would be slightly larger, could play quicktime video and display photos, with third parties coming up with ways to rip DVDs. 

To the best of my current knowledge, ripping a DVD is actually illegal or is currently pending in court, so Apple would have some hurdles to overcome in that arena to allow users to rip DVD’s like they can do currently with CDs.  Yet, if DVD’s could be ripped to an “iPodAV” I imagine the file size could be greatly reduced to fit the smaller screen.  So a 4 gigabyte DVD (or 9 gigabytes for dual layer pressed DVDs from movie studios) could probably be compressed down to 200-500 megs, using AAC for the audio.  That could mean, theoretically, a 10 gig iPod might be able to hold 10 movies AND still have half its space left for music.  In this regard I think that it is more than possible to have both a music-only iPod and one that satisfies that people who want to watch films, home movies and photos on it too.

However, despite all this talk about a video iPod, the single main feature that I want implimented in the iPod is TEXT ENTRY!  Well, that and Tetris would be cool :)

Posted by Zim on April 29, 2004 at 12:27 PM (CDT)

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