News
iTunes web traffic up 339 percent Christmas Day
By Charles Starrett
Senior Editor, iLounge
Published: Friday, December 28, 2007
News Category: iTunes
According to new figures from Hitwise, the market share of visits to Apple’s iTunes website jumped 339 percent on Christmas Day from the previous day, as new iPod and iPhone owners went online to download the jukebox software. Overall, iTunes’ market share of visits reached 0.68 percent on Christmas. In addition, the Apple Store was the ninth most visited website in the Hitwise Retail Index on Christmas, and the market share of visits to the Apple Store showed an increase of 169 percent when compared to the previous day. Microsoft’s iPod + iTunes rival Zune also saw traffic to its site jump 299 percent on the 25th, but its total market share reached only 0.09 percent.
Next: Mix: Wal-Mart, India, Amazon, PlayStation
Previous: iPodweek coming later today, still time to sign up
Shop in the loungeStore for iPod + iPhone Accessories.
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market iPod products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- Philips CinemaOne packs iPod dock, home theater in single unit
- Fox announces 20 upcoming Digital Copy releases
- Mix: Vimpelcom, iTunes v. full albums, Jobs obit, iPhone camera mod
- Marware intros Sidewinder Deluxe for iPhone 3G
- iPhone app offers 3D views of Earth, Moon, & Sun
- Sony rolls out new iPhone-ready car stereo, others
- DLO debuts HomeDock HD Pro for iPod
- Orange caught capping iPhone 3G speed in France
- ION unveils CarbonFiber Leather Shell for iPhone 3G
- Apple iPhone ad deemed misleading by UK regulators
Recent Reviews
- Apple iPhone 3G (8GB/16GB)
- Numark TTi USB Turntable with Universal Dock
- Jensen JiMS-525i Docking Digital HD Radio System for iPod and iPhone
- Gear4 DUO Versatile Speaker System for iPod
- Boston Acoustics Horizon Duo-i
- myvu Crystal 701 iPod Edition
- JBL On Stage 200ID
- Griffin ClearBoost for iPhone
- Sleek Audio SA6 In-Ear Earphones with Tunable VQ Technology
- Vestalife Ladybug & Element Skateboards Limited Edition Ladybug
1
Using percentages in this fashion is misleading. For example is Itunes had 3 visitors the day before and 9 visitors the day after; then we had a 300% increase in traffic- pretty pathetic being that only 9 hits were had; but pretty impressive when looking at from a purley precentage prespective.
Posted by lrd on December 28, 2007 at 3:46 PM (PDT)
2
Because they are discussing the growth in the number of hits on a given day, the percentage is actually a very useful metric. You suggest that jumping from 3 visitors (on average) to 9 is pathetic—that’s notable.
You’ll notice that the report (and this summary on iLounge) also includes the marketshare numbers, so it’s not just a percentage increase.
A 300% increase in traffic in one day is extremely notable, whether it’s from 3 to 9, 3,000 to 9,000, or 3 million to 9 million.
Posted by BJ Nemeth on December 29, 2007 at 12:17 AM (PDT)
3
i have to disagree with lrd completely. If someone had a site with only 3 visitors on a normal and had 9 on one day that would still be huge, 3 times is incredible
Posted by hydra-calm on December 29, 2007 at 5:45 PM (PDT)
4
“Using percentages in this fashion is misleading. For example...”
There is no need to speculate on the iTunes store baseline. The iTunes store sells more music than everyone but Walmart and Best Buy.
http://www.itfacts.biz/index.php?id=P8622
Posted by Ken on December 30, 2007 at 11:49 PM (PDT)