iTunes web traffic up 339 percent Christmas Day

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iTunes web traffic up 339 percent Christmas Day

According to new figures from Hitwise, the market share of visits to Apple’s iTunes website jumped 339 percent on Christmas Day from the previous day, as new iPod and iPhone owners went online to download the jukebox software. Overall, iTunes’ market share of visits reached 0.68 percent on Christmas. In addition, the Apple Store was the ninth most visited website in the Hitwise Retail Index on Christmas, and the market share of visits to the Apple Store showed an increase of 169 percent when compared to the previous day. Microsoft’s iPod + iTunes rival Zune also saw traffic to its site jump 299 percent on the 25th, but its total market share reached only 0.09 percent.

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Comments

1

Using percentages in this fashion is misleading. For example is Itunes had 3 visitors the day before and 9 visitors the day after; then we had a 300% increase in traffic- pretty pathetic being that only 9 hits were had; but pretty impressive when looking at from a purley precentage prespective.

Posted by lrd on December 28, 2007 at 3:46 PM (PDT)

2

Because they are discussing the growth in the number of hits on a given day, the percentage is actually a very useful metric. You suggest that jumping from 3 visitors (on average) to 9 is pathetic—that’s notable.

You’ll notice that the report (and this summary on iLounge) also includes the marketshare numbers, so it’s not just a percentage increase.

A 300% increase in traffic in one day is extremely notable, whether it’s from 3 to 9, 3,000 to 9,000, or 3 million to 9 million.

Posted by BJ Nemeth on December 29, 2007 at 12:17 AM (PDT)

3

i have to disagree with lrd completely. If someone had a site with only 3 visitors on a normal and had 9 on one day that would still be huge, 3 times is incredible

Posted by hydra-calm on December 29, 2007 at 5:45 PM (PDT)

4

“Using percentages in this fashion is misleading. For example…”

There is no need to speculate on the iTunes store baseline. The iTunes store sells more music than everyone but Walmart and Best Buy.

http://www.itfacts.biz/index.php?id=P8622

Posted by Ken on December 30, 2007 at 11:49 PM (PDT)

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