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Jobs details at All Things Digital Conference: Apple TV + YouTube

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By Jeremy Horwitz

Editor-in-Chief, iLounge
Published: Wednesday, May 30, 2007
News Categories: Apple

During an interview conducted by the Wall Street Journal’s Walt Mossberg at the All Things Digital Conference in Carlsbad, California, Apple CEO Steve Jobs discussed the status of Apple’s “three businesses and a hobby,” namely Macs, music, phones, and Apple TV. According to a transcript provided by Engadget, Jobs referred to Apple TV as a “hobby” based on the failure of any company to crack the in-home media player market—yet. In response, Mossberg noted that something new related to Apple TV will be shown today.

iPhone, iPod, and iTunes: Pressed by Mossberg for further information on new iPhone features or an update to the full-sized iPod, Jobs demurred, stating only that “[w]e’re working on the best iPods that we’ve ever worked on… and they’re awesome.” He did note, however, that Apple intends to put AT&T’s 3G network to use with “phones,” not specifically noting which future products would be 3G-capable. In response to a question from Mossberg regarding putting a miniature version of the iTunes Store on the iPhone for wireless downloading, Jobs said that “[w]e certainly have nothing to announce today.” He committed to allowing open third-party development of applications for iPhone once there is a way to guarantee the platform’s security.

Asked to estimate the number of copies of iTunes that are out there, and presented by Mossberg with the number “300 million,” Jobs replied “or more,” most on Windows computers, and noted that the scale of Apple’s successes has surprised him. “I never thought we’d ship 100 million iPods. No, never.”

Apple TV: On stage, Jobs demonstrated an Apple TV, discussing streaming and downloading of movie content from the Internet. He suggested that current movies were “pretty good quality,” and said that in the future, Apple might be selling high-definition videos as well. For now, however, Apple’s interested in pulling other content from the Internet, such as YouTube videos. The YouTube viewer will be available as a “free software upgrade available in a few weeks.”

Screenshots of the YouTube viewer depict “YouTube” as an option between “TV Shows” and “Music” from Apple TV’s main menu, with the choice of Featured, Most Viewed, Most Recent, and Top Rated videos via menu options, plus your History of viewed videos, and an on-screen Search feature, complete with an on-screen alphanumeric keyboard. Standard YouTube “related videos” appear as links when you’ve finished watching the original video you selected.

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Comments

1

It seems that people in Thailand still can’t benefit from this since youtube is blocked. This sucks

Posted by wackybit on May 30, 2007 at 1:19 PM (PDT)

2

I have LESS than zero interest in YouTube on my tv, so I’m at least hoping this menu option can be disabled to avoid cluttering my tv menus….

Posted by Jesse Hollington in Toronto on May 30, 2007 at 1:29 PM (PDT)

3

Great, just what I wanted, crappy pixelated video blown up on my HDTV.

Posted by Galley in Greenville, SC on May 30, 2007 at 2:12 PM (PDT)

4

Yes, the quality will be iffy, but this could spur a movement towards higher-resolution web video in general. I think the future implications are the most interesting.

Posted by Japester on May 30, 2007 at 2:53 PM (PDT)

5

Well, from the screenshots I saw, the video will only take up 1/4 of the screen, which is acceptable.  Also, since YouTube is going to H.264, the video quality should increase—for what that’s worth.

I don’t do a lot of YouTube, but I see this as a good addition.

Leveraging their brand isn’t something Apple has done well in the past.  I’m glad to see Apple openly collaborating with Google on Mac OS X (Safari), iPhone, and now AppleTV.

Posted by Gordy. in Atlanta, GA on May 31, 2007 at 7:28 AM (PDT)

6

To be fair, it’s actually a very nice addition in the sense that it demonstrates what Apple can (and hopefully will) be doing with the tv.

Posted by Jesse Hollington in Toronto on June 1, 2007 at 4:28 PM (PDT)

7

Well, how many people that are out there are going to take their time and make sure their video is in the proper format? And secondly, doesnt it take nearly twice as long as converting mpg formats?

Posted by doomod on June 4, 2007 at 5:21 PM (PDT)

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