Jobs: “It’s the music, stupid,” no video iPod planned | iLounge News

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Jobs: “It’s the music, stupid,” no video iPod planned

“A shareholder asked him about plans for a video iPod at the company’s annual meeting in April. He responded by paraphrasing a campaign slogan of Bill Clinton’s 1992 presidential election campaign, ‘It’s the economy, stupid.’

‘It’s the music, stupid,’ Jobs said after a slight pause. Also, last week, Apple’s head of hardware product marketing Greg Joswiak told Reuters that Apple has no plans yet for a video iPod. [...]

‘Apple has good equity built up around the iPod brand,’ McGuire said. ‘They have to be careful about turning it into this digital-media Swiss Army knife that does a lot of things but none of them very well.’”

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Comments

1

The ipod is changing the music world just like video did in the late 70s/early 80s.  In the spirit of no video out on the IPOD I reworded The Bugles classic, “Video Killed The Radio Star.”


I saw you on the TV back in Eighty Two

Lying awake intent at looking in on you.

If I was young it didn’t stop you coming through.

Oh-a oh

They took the credit for you second video

Redownloaded by machine and new technology,
and now I understand the problems you can see.


Oh-a oh

I met your children

Oh-a oh

What did you tell them?

Ipod killed the video star
Ipod killed the video star.


Computers came and broke your heart.

Oh-a-a-a oh


And now we meet in an abandoned music store.
We hear the playback and it seems so long ago.
And you remember the jingles used to go.


Oh-a oh

You were the first one.

Oh-a oh


You were the last one.


Ipod killed the video star
Ipod killed the video star.

In my mind and in my car, we can’t rewind we’ve gone too far

Oh-a-aho oh,
Oh-a-aho oh



Ipod killed the video star.
Ipod killed the video star.


In my mind and in my car, we can’t rewind we’ve gone too far.
Computers came and broke your heart, put the blame on MP3.


You are a video star.
You are a video star.
Ipod killed the video star.
Ipod killed the video star.
Ipod killed the video star.
Ipod killed the video star.


Ipod killed the video star. (You are a video star.)

Maybe the Bugles can rerecord the song with these lyrics and Apple can use it in a commercial!

Posted by jfk99 on June 16, 2004 at 6:42 AM (PDT)

2

jfk99 I hope that they don’t re-record the song.  It was horrible then and it will be horrible re-recorded. 

As for Apple not wanting to make the Ipod video capable and turn it into a “army swiss knife”, personally I could not agree more.  Leave well enough alone, just make the battery last longer and tweak the audio output a bit.

Posted by toothpaste in NYC on June 16, 2004 at 7:04 AM (PDT)

3

Wow jfk99…that sucked.

Posted by Jimmy Jack Jacob Joe Jim...Brad. on June 16, 2004 at 9:31 AM (PDT)

4

It wasn’t meant to be good, just sort of humorous and tounge in cheek.

Posted by jfk99 on June 16, 2004 at 9:36 AM (PDT)

5

Apple - Big mistake! Its the future, maybe not to everyones taste but it will sell.  Look at it as a sister product viPOD.  There are people that just want the best mp3 device and then the others want a versitile device to show pics or watch moving images…. think about how iTunes has movie trailers already… will they soon download to a new device?  Jobs may be throwing the competition off…

Posted by bartsimpson on June 16, 2004 at 10:53 AM (PDT)

6

Wait, doesnt ipod have games that take even more attention than movies?

Posted by Techni on June 16, 2004 at 11:09 AM (PDT)

7

Yeah, they did put an ad on Monster.com looking for A hardware/firmware engineer with video background to help build the new video iPod

Posted by kbotc on June 16, 2004 at 12:50 PM (PDT)

8

Just because the ad was posted doesn’t mean the product has to come to fruition. Personally, I’d like to see vide be spun off in another product.

I agree that the iPod doesn’t need to be a Digital Swiss Army Knife. It is a master of one and is best served staying that way.

And, bartsimpson, if it’s so much the future, you now know Apple’s not going to do it so take it on yourself. You’ll make millions! ...if your right.

Posted by Dennis on June 16, 2004 at 1:45 PM (PDT)

9

Not that I’m agreeing with Bart, but you’re beginning to sound like the nay-sayers who didn’t believe the telephone would catch on…

Posted by Layla on June 16, 2004 at 3:40 PM (PDT)

10

Photos, album art display - that is what will be on the next gen iPod.

Video?  If you think just a bit, you realize it just doesn’t fit - literally and figuratively.

Look at the game solitaire on your iPod.  Hard to make out the card?  Now think about that as the size of your iPod video.

Bigger screen and mandatory bigger video battery would make the iPod the iBrick!

Have you ever tried to watch a video outside?  In sunlight?

Unless you can dedicate 120 minutes or more to watching a complete video you will be watching piecemeal - not a way most people care to watch a movie.

The portable video player already exists and it hasn’t proven to be a killer application by any means!

No, all talk of a video iPod is just useless - it ain’t gonna happen.

Posted by Obadiah on June 17, 2004 at 3:35 AM (PDT)

11

dude, why do you wanna watch movie trailers on your vPod??????

Posted by spirit on June 18, 2004 at 12:58 PM (PDT)

12

I dont wanna the apple to turn the kickass music player to a video player. Think about the pathetic battery. With color LCD display, the battery will probably last for like 5 hrs.

Posted by lol on June 19, 2004 at 4:29 PM (PDT)

13

“With color LCD display, the battery will probably last for like 5 hrs.”

I think Apple is waiting for organic LEDs toget cheaper. They are more flexible than old-style LEDs, and draw much less power.

Posted by OLEDs on June 20, 2004 at 6:54 AM (PDT)

14

“Unless you can dedicate 120 minutes or more to watching a complete video you will be watching piecemeal - not a way most people care to watch a movie.”

Why are you vPod haters obsessed with watching full movies?

When you listen to your iPod, do you always listen to a complete album the whole way through?

No!

I have a video player (Archos!) and I tell youfrom experience what gets played most is short stuff, 3-5 minutes. Music videos, funny clips from Chapelle or Daily Show, interesting segments, Looney Toon classics.

About the only time I “watch” the video for a whole movie is if I am in a friend’s house and there’s a movie we want towatch on the player. Then we just hook it up to the TV and output it there.

With an 80GB drive, believe me, there’s a whole lot of variety you can have with 4 minute clips!

Posted by Obsessed on June 20, 2004 at 6:58 AM (PDT)

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