News
Jobs on How To Succeed in 2004
By Dennis Lloyd
Publisher, iLoungeGoogle+
Published: Friday, December 5, 2003
News Categories: Apple
Business 2.0 has created a list of executives and their advice for success in 2004. In the ‘How to Create Cool Technology’ category, Steve Jobs mentions video editing software and the iPod.
Editor’s note: The very successful iPod should make 2004 an interesting year for our favorite audio device.
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1
does that mean there’s gonna be a new ipod in 2004?
Posted by emoglitterati on December 5, 2003 at 3:00 PM (PST)
2
Yes it’s true. Apple used to have a huge research contingent that developed products in-house. In fact in the 80s they took over from Atari as the the coolest place to do non-academic research in consumer computing.
But they were shrinking their R&D even before Jobs took back the company, and he has managed to reduce Apple’s R&D spend by over 50% since.
So now they can no longer develop in-house, they have to buy from outside. That’s why they assembled the iPod from the PortalPlayer and the PicOS.
FYI, the video stuff he’s talking about is Spruce Technologies
http://www.shspvr.com/dvd.html
http://www.afterdawn.com/software/video_software/dvd-r_tools/spruceup.cfm
Posted by RandD on December 5, 2003 at 3:20 PM (PST)