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Jobs on How To Succeed in 2004

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By Dennis Lloyd

Publisher, iLounge
Published: Friday, December 5, 2003
News Categories: Apple

Business 2.0 has created a list of executives and their advice for success in 2004. In the ‘How to Create Cool Technology’ category, Steve Jobs mentions video editing software and the iPod.

“A few years later, we didn’t know anything about MP3 players, but our people looked at what was out there with a critical eye and combined that with what we already knew about design, user interface, materials, and digital electronics. That gave us the iPod.”

Editor’s note: The very successful iPod should make 2004 an interesting year for our favorite audio device.

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Comments

1

does that mean there’s gonna be a new ipod in 2004?

Posted by emoglitterati on December 5, 2003 at 4:00 PM (PDT)

2

Yes it’s true. Apple used to have a huge research contingent that developed products in-house. In fact in the 80s they took over from Atari as the the coolest place to do non-academic research in consumer computing.

But they were shrinking their R&D even before Jobs took back the company, and he has managed to reduce Apple’s R&D spend by over 50% since.

So now they can no longer develop in-house, they have to buy from outside. That’s why they assembled the iPod from the PortalPlayer and the PicOS.

FYI, the video stuff he’s talking about is Spruce Technologies

http://www.shspvr.com/dvd.html
http://www.afterdawn.com/software/video_software/dvd-r_tools/spruceup.cfm

Posted by RandD on December 5, 2003 at 4:20 PM (PDT)

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