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Lionsgate to offer iTunes Digital Copy on select films

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By Charles Starrett

Contributing Editor
Published: Monday, March 10, 2008
News Categories: iTunes

Apple and Lionsgate have announced plans to offer iTunes Digital Copy versions of films on select upcoming DVD and Blu-ray releases. iTunes Digital Copy, which first debuted via a partnership between Apple and Twentieth Century Fox, provides customers who purchase a DVD or Blu-ray disc with an additional, iTunes-compatible digital copy of the movie. The first Lionsgate DVDs to offer the iTunes Digital Copy will be the special edition DVD and Blu-ray releases of “Rambo” and “The Eye,” which will be released May 27 and later this summer, respectively. Lionsgate and Apple plan to ship numerous additional Lionsgate films on DVD with iTunes Digital Copy later this year. “Digital Copy for iTunes is a perfect example of how packaged media and new digital technology can work hand in hand for the benefit of our consumers,” said Steve Beeks, President and co-Chief Operating Officer of Lionsgate. “Building on our longstanding partnership with Apple, Digital Copy for iTunes is yet another innovation designed to provide the consumer with added value while continuing to expand our range of home entertainment choices.” “We’re excited that Lionsgate is delivering so many of their great films on DVD and Blu-ray with an iTunes Digital Copy,” said Eddy Cue, Apple’s vice president of iTunes. “Now movie fans can easily transfer a copy of many Lionsgate films onto iTunes and bring it with them on their iPod or iPhone.”

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Comments

1

I’m sure I already know the answer, but you can only get the Blu-Ray iTunes digital copy if you have a Blu-ray drive in your computer right?  Nice that they offer it sinc ei mostly buy that format now, but not sure how many people have Blu-ray drives, at least not a lot of Mac people.

Posted by TosaDeac on March 10, 2008 at 7:12 AM (PDT)

2

TosaDeac, I may be wrong about this but I suspect you won’t necessarily need a blu-ray drive even if the movie is on a Blu-ray disc.  I’m sure they have employed a similar method that Warner Brothers did when they made hybrid HD-DVD / Blu-Ray disc’s, only they’ll be CD / Blu-ray, or DVD / Blu-ray.

Posted by Phoenixfury on March 10, 2008 at 9:29 AM (PDT)

3

...Well, they can only do better than Fox. Seriously, has anyone seen any movies with digital copy yet?

Posted by Miranda Kali on March 10, 2008 at 9:55 AM (PDT)

4

Well the digital copy was on its own separate DVD (Family Guy’s Blue Harvest) which is what they’ll probably do for future Blu Ray releases

Posted by xman2k5 on March 10, 2008 at 10:04 AM (PDT)

5

This is all a joke!!!!  It’d raping the public.  If they don’t get you at the pump, then they’ll get you enjoying your movies.  How about providing a program that lets you “legally” convert your DVD’s?!?!?!?  C’mon!!!!  I am proud to buy DVD’s and do so often—I should be allowed to convert them to my ipod to watch if I choose, without it being considered an illegal activity.  This is such a frustrating issue!

Posted by spudtak on March 10, 2008 at 11:40 AM (PDT)

6

If that is the case that they provide a separate disk for the digital copy, is the price of the iTunes version more than the standard edition that does not include the iTunes copy? or will there only be one version.  I haven’t seen the Family Guy DVD out there to know the pricing differences with that one.

Posted by TosaDeac on March 10, 2008 at 12:03 PM (PDT)

7

The Digital Copy is always on a DVD-ROM, whether you purchase the film as a DVD or BD.

Posted by Galley in Greenville, SC on March 10, 2008 at 2:54 PM (PDT)

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