Mac mini launches, but iPod shuffle draws crowd
Though the line ran more than a hundred people deep by the early, 9:00am opening of Apple’s flagship Orange County store in Costa Mesa, California, the crowd wasn’t there for today’s release of Apple’s Mac mini personal computer - two-thirds of those we spoke with said that they were waiting only for Apple’s new iPod shuffle. The cheapest iPod has been in exceedingly short supply since its January 11th launch, with reports that hundreds of units have sold out within hours from virtually every store that has stocked them.
Several minutes before the store opened, an Apple Store employee (the “sacrificial lamb”) delivered disappointing news to the gathered crowd: the store had only a small but unspecified number of shuffle units, and each customer would be limited to only one. The store would take the phone numbers of all remaining customers and give them priority on an impending shipment expected within the next day. No such limitation was placed on the purchase of Mac mini computers, which at $499 and up are expected to infuse significant new life into the Macintosh computer user base.
Customers began to line up at 5:00am to enter the Apple Store, but surprisingly, the first five people in line were not all there to purchase the Mac mini on its release date - several wanted shuffles only. Most of the crowd appeared an hour before the store opened, and after Apple announced the limitation on shuffle sales, many believed that they would not be able to walk away with units today, but remained in line regardless. Demand was split evenly between those wanting 512MB ($99) models and those wanting 1GB ($149) shuffles. However, one student and dedicated Mac fan near the front of the line described the Mac mini as “cute,” and expressed interest in the new machine.
No Apple discounts or promotional offers were available at the launch event. But the South Coast Plaza shopping mall offered free gift bags to the first 50 people in line, containing luggage tags and fabric arm bags branded with the mall’s logo.
- iPod touch, nano, and shuffle color comparison photos
- Apple unveils new iPod touch, new nano and shuffle colors
- Apple intros space gray iPod touch, nano, shuffle
- Apple patents fourth-generation iPod shuffle
- Updated photo gallery: every new 2012 iPod shuffle
- First photos show 2012 iPod shuffle colors, textures
- Report: Apple’s Siri-based Amazon Echo competitor will be a new Apple TV
- Report: Apple SVP Eddy Cue proposed bid to buy Time Warner
- Beta testing for Pokémon GO begins in the U.S.
- Apple’s plan to open stores in India hits a snag (Update: India’s finance minister ratifies ruling)
- Apple looking into charging stations for electric cars
- Apple hires hint at improvements in encryption, health monitoring
- Hyundai adds CarPlay support to more vehicles
- Plaintiffs file new motion to keep ‘Error 53’ Touch ID lawsuit alive
- Report: Apple developing Siri home speaker to rival Amazon’s Echo; will release Siri SDK at WWDC
- iOS Spotlight search now offers relevant results for some emoji
- OtterBox Symmetry Series Hybrid Case for 12.9” iPad Pro
- Logitech Logi BASE Charging Stand for iPad Pro
- Twelve South TimePorter for Apple Watch
- August Doorbell Cam
- August Smart Lock HomeKit enabled + Smart Keypad
- ecobee3 HomeKit-enabled smart Wi-Fi thermostat
- Zagg Now Cam
- Yantouch EyE Portable Wireless Speaker
- Netatmo Wind Gauge
- Incipio Stashback for iPhone 6/6s
- Filling the Gap: A look at third-party HomeKit apps
- Instant Expert: Secrets & Features of tvOS 9.2
- Instant Expert: Secrets & Features of iOS 9.3
- Opinion: Why Apple needs a dedicated HomeKit app
- Inside the betas: What’s new in iOS 9.3 and tvOS 9.2 (Updated)
- Life with HomeKit: Our experiences with Apple’s home automation system
- Under the Radar: 10 ‘hidden’ details about the new Apple TV
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)