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Macworld: New Apple iPod mini announced

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By Bob Levens

Contributing Editor
Published: Tuesday, January 6, 2004
News Categories: iPod mini

picIn the final part of his Keynote speech today at MWSF Steve Jobs related how the Apple had sold 730,000 iPods and had propelled Apple to over 2 million iPods sold in total. In Oct/Nov Apple had taken 31% of the entire market share of MP3 players, 55% share of revenue and it was now Number 1 in units and revenue.

He announced that the 10GB iPod would be replaced by a 15GB model selling at the same price of $299.

Also Apple has released a pair of In-ear headphones selling at $39 and they are available from today. (These look very similar to the Sony EX71SL’s)

Today Apple launch the second member of the iPod family - the iPod mini. This will have a

  • 4GB HD storage capacity

  • Hold 1000 songs

  • 0.5 inches thick

  • Size of a business card

  • Cost $249

    It will use the same award winning interface as its big brother but will feature a new solid state “clickwheel” with function buttons moved under the wheel. The iPod mini Click Wheel gives you the enhanced durability and sensitivity of the iPod Touch Wheel. The Click Wheel takes best advantage of miniscule space and lets you scroll single handedly though your songs. Like its (slightly) bigger brother, iPod mini gives you over 25 minutes of skip protection and lasts up to 8 hours on a single battery charge.

    It will use the familiar top controls of the 3G iPod and the Apple docking port on the base. It will come complete with a Firewire and USB cable, belt clip, Dock and armband.

    The finish is anodised aluminum and a range of colours will be available -

  • Silver

  • Gold

  • Blue

  • Pink

  • Green

    These new iPods will start to ship in the US in February and Worldwide in April.

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    what happened to the 100$?

    new 150$ CDN was too good a dream.

    close to 400$ CDN for 4 GB mp3 player?

    RIP OFF.

    apple should quit it while they’re ahead. Upgrade the firmware, not the model!!!!!!!!!

    Posted by MAD on January 6, 2004 at 11:47 AM (PDT)



    Posted by RoMoFo on January 6, 2004 at 11:48 AM (PDT)


    Another thing to remember is that not only is apple not competing with themselves, they don’t want to accidently start competing with themselves. If they Ipod mini did everything the ipod does (which it does) and was only 150 or 200$, then people who were going to by a 10gb (or now 15) might say “Do I really need all that sapce…maybe I shoudl save the 100 or 150$ and get a mini…). This would cost them quite a bit as the ipod is the most profitable apple device. They wanted to pick up some people looking in the ~200$ range whos only options are the rio and some 512mb flash players, but not touch the ipod market. They should have made one in white that looks like the original IMHO.

    Posted by pterion on January 6, 2004 at 11:49 AM (PDT)


    Posted by Jerrod H. in TX on January 6, 2004 at 11:53 AM (PDT)


    Wow i was expecting something looking stylish and sexy… The mini iPod looks awful… Apple is definantly not going to get the profit they wanted to off of these gross things.  I hate them…  They should’ve designed something uhhh better.

    my point…... I hate it; the way it looks; and the price.  What was Apple thinking?

    Posted by Steve on January 6, 2004 at 11:54 AM (PDT)


    Wow i was expecting something looking stylish and sexy… The mini iPod looks awful… Apple is definantly not going to get the profit they wanted to off of these gross things.  I hate them…  They should’ve designed something uhhh better.

    my point…... I hate it; the way it looks; and the price.  What was Apple thinking?

    Posted by Steve on January 6, 2004 at 11:54 AM (PDT)


    Retarded..more overpriced mp3 player and more commercials that dont explain what an IPOD is to those who dont know already.

    To the 70% rest of the people its just a walkman that dont know because of the lack of info in the commercials…

    Posted by ipodtard on January 6, 2004 at 11:58 AM (PDT)


    Well, i really not like the design. I feat though, that in half a year i will find myself whith one of thoose bastards :D

    Posted by rasmus on January 6, 2004 at 11:59 AM (PDT)


    FYI - since people have inquired above—the Rio Nitrus 4GB is $249.  And if it looks like the 1.5GB - YUK!

    This type of player is a completely different market segment - there are people who dream of having a 40 gigger (the segment that will pay the extra $50 for the extra 11GB, a lot of us here fit into this segment) while there are others who dream of a high capacity mp3 player that is smaller than any celphone sold in the US.

    The “ipod for everyone” will be here at some point, but minipod is not it.

    Posted by k-rock in USA on January 6, 2004 at 11:59 AM (PDT)


    Not too sure what to say.

    I waited for nearly 2 hours using a 56k modem to watch the stream,granted lots of cool stuff on show,but I think the price is TOO high.
    The $199 is a magic number and I think that they have lost on an ideal impulse buy.

    Sad the battery life is the same though but you cant have everything.

    I’m off to order a 20G IPod as I think that a lot of people will be doing the same after waiting for the BIG Speech.

    Posted by asimovsreveng on January 6, 2004 at 12:00 PM (PDT)


    yeah it stinks, bad pricing, but hasn’t anyone noticed that it doesn’t really matter what the price is- PEOPLE WILL BUY IT if it’s from apple and looks cool- a lot of people aren’t that into gadgets and really don’t know any better - that’s why they buy bad flash mp3 players in the first place….

    Posted by gemio17 on January 6, 2004 at 12:00 PM (PDT)


    If they want to compete with the flash based players with this , they should price them the same. They’ve just created a whole new genre of player now , its neither big enough to be top end player but its too expensive to be low or even a mid range player. Whats apple playing at?

    Posted by Aspect on January 6, 2004 at 12:02 PM (PDT)


    wake up!
    the minis are for all those people holding out that can’t swallow the hard drive scene yet. it is not for the hardcore junkies who have 10,000 tunes its for the occational music listener. its purpose is to compete with rio, dell and others

    Posted by BIGP in Texas on January 6, 2004 at 12:03 PM (PDT)


    Argue for apple all you want about competing with the high end flash player market, the fact is iPod mini will be a failed experiment.  Is it smaller? yes but a iriver iFP is still way smaller and can be worn from a necklace.  and unless I’m mistaken te mini uses a HD which throws out the non moving advantage of memory based players.  And to argue against the Cornice drive competition is also a waste because as we have seen the ipod has outsold them by a huge margin.  it doesn’t matter is they wanted to compete with themselves or not they will be drawn into the comparison of the ipod mini and the standard low end ipod as soon as someone goes to the apple URL.

    Posted by Shin on January 6, 2004 at 12:04 PM (PDT)


    I excercise easily with my 2G iPod so saying that the 3G iPods are too big for excercising isn’t true.

    Posted by Drew K. on January 6, 2004 at 12:04 PM (PDT)


    ‘orses 4 courses…

    Posted by bobsyerunkle on January 6, 2004 at 12:04 PM (PDT)


    What happened to the rimored flash-based player?  It’s still a HD- I was hoping for something with no moving parts for jogging.  You gotta admit—if it’s a HD it’s still gonna take a pounding from all the bouncing when jogging.

    Posted by Blair on January 6, 2004 at 12:05 PM (PDT)


    I like the silver finish look the best. I was going to buy my wife one, but now that I see them, I will buy a 40 gig and give her my 30 gig. I’ts not worth the money, for 4 gigs.

    Posted by Paul on January 6, 2004 at 12:06 PM (PDT)


    These are all the same ‘costs too much’ squealings we hear whenever Apple releases a new piece of hardware.  The iPod mini is cool and it will sell extremely well.

    Remember, Apple never said it was going to offer an inexpensive mini iPod.  Those speculations were made by the ‘experts’ in the industry.  Seems to me that the ‘costs-too-much’ folks have psyched themselves out.

    Posted by The Raven in USA on January 6, 2004 at 12:07 PM (PDT)


    Wow, almost as good as the polka-dot iMac from a few years ago.  Brilliant.

    If the price was much lower, I’d consider it for a few seconds.

    Posted by Chuck on January 6, 2004 at 12:07 PM (PDT)

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