Macworld UK: iPod makes the headlines | iLounge News

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Macworld UK: iPod makes the headlines

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By Dennis Lloyd

Publisher, iLounge
Published: Thursday, December 11, 2003
News Categories: iPod

“Apple’s iPod continues to attract global media attention as the company maintains its marketing push to get the product into people’s pockets.

The Times yesterday declared Apple’s market-leading music player “iconic”, writing: “Not since Sony launched its Walkman in 1979 has a portable music player become such a cult consumer object.”

The report explains: “Fashion houses are designing accessories for it, directors are including it in plot lines, and word of mouth is making it the coolest Christmas gadget.”“

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