Made for iPod: the safety badge we’ve hoped for?
While potentially a mundane topic to some of iLounge’s readers, Apple today introduced the “Made for iPod” certification, a badge that iPod accessory developers can display to differentiate their Apple-authorized accessory products from unauthorized ones. The Made for iPod badge addresses a subject of increasing concern to iLounge in recent weeks - the proliferation of certain low-quality and potentially dangerous iPod accessories that may harm your hardware, even when used as advertised and intended. Currently, it appears that vendors receiving the badge are only those whose products interface electronically with the iPod, rather than case makers.
According to some vendors on the show floor at Macworld San Francisco, Apple’s motivations behind the Made for iPod program may be equal parts financially driven, marketing driven, and consumer protection driven, perhaps in that descending order of importance. iLounge was told that the Made for iPod badge was originally proposed as a potential royalty stream for Apple - a means by which the company would collect revenues from sales of “authorized” accessories, and suggested that vendors might be able to charge even more for officially sanctioned accessories. Key to the program is Apple’s continued interest in licensing its proprietary male Dock Connector plugs and female ports - now also called the “iPod Connector” - while warning iPod owners about the dangers of insufficiently tested accessories that may create electrical disruptions in iPod hardware.
Like other company seals - such as Nintendo’s once-famous Seal of Quality - the Made for iPod program may have benefits for consumers, or may just be an opportunity to increase company licensing revenues while offsetting marketing costs. As iLounge has itself witnessed and heard external accounts of peripherals that wreak havoc with iPods and their batteries, but remains concerned about the slowly upward-creeping price of iPod accessories, we will continue to closely monitor this story in the months ahead.
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