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McDonald’s 1 Billion Song Promotion Confirmed?

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By Dennis Lloyd

Publisher, iLounge
Published: Thursday, November 20, 2003
News Categories: iTunes

MacRumors is reporting that during an Interim Results 2003 Conference, EMI Music Chairman and CEO, Martin Bandier, while discussing the growth of music download services said, “... but there is real potential for the future especially when PepsiCola makes a commitment to giveaway up to 100 million downloads and McDonald’s commits to 1 billion in download giveaways as part of a promotional campaign.” The New York Post had reported that McDonald’s was expected to announce a deal with Apple to offer a 1 billion iTunes song giveaway, but McDonald’s later said in a statement that the deal was ‘pure speculation.’

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Comments

1

I’m still not liking the Pepsi, AOL and McDonald’s thing.

It’s good for the record labels, but I think all this over-exposure will make the iPod “uncool”. Just my opinion.

Posted by narco on November 20, 2003 at 12:27 PM (PDT)

2

I don’t think anyone should assume that is a billion download giveway with iTunes - It could just as easily be with Napster or one of the others…they never say WHO it is with. 

Just becasue the Pepsi promotion is with Apple, doesn’t the McDonalds one is…

Posted by SPM on November 20, 2003 at 12:30 PM (PDT)

3

narco - did you get an iPod to be ‘cool?’

Posted by mr uncool on November 20, 2003 at 12:36 PM (PDT)

4

am I the only one who thinks a promotional deal with Mcdonalds sound just ####### retarded. 

Talk about misreading your consumer market.

Posted by mrs. coolashell on November 20, 2003 at 1:16 PM (PDT)

5

“IM LOVING IT” ............. NOT!!!

Posted by kev_l1 on November 20, 2003 at 1:24 PM (PDT)

6

Whats wrong with getting free music?

Posted by asdf on November 20, 2003 at 1:30 PM (PDT)

7

Nothing like getting “free” music and getting to be the stereotypical “fat Americans”

Im on my way…..might as well get some free music as well…..

Posted by jegonzales on November 20, 2003 at 1:39 PM (PDT)

8

I didn’t get an iPod to be ‘cool”, but right now it is the “cool” thing to have.

Posted by narco in Burbank on November 21, 2003 at 1:48 PM (PDT)

9

Apple is whoring the Ipod big time..

I certainly didn’t get it because it was Cool or Hip or because 50 cent has it in his video…

This whole Jacking off Ipod shirt loving sticker having Happy Meal eating pepsi drinking thing is INSANE….  WHORES

Posted by bababooey on November 22, 2003 at 12:16 PM (PDT)

10

Relax people.  Is this really anything to so worked up about?

Posted by The Raven on November 22, 2003 at 8:53 PM (PDT)

11

I don’t know getting a free song for buying a Coke that I was going to buy anyway sounds like a pretty good deal to me.

Posted by Phil B. in Philly on December 1, 2003 at 11:21 AM (PDT)

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