Media companies balk at $40/mo. plan for Apple TV service | iLounge News

News

Media companies balk at $40/mo. plan for Apple TV service

Pricing remains a major sticking point in Apple’s negotiations with content providers for its proposed subscription television service, according to a new report from The Information. Although Apple had been planning to unveil a new TV service as early as this fall, and was reported to be making progress in negotiations in June, more recent reports have indicated that the service isn’t expected to debut until 2016, citing talks that have been progressing more slowly than expected.

This latest report provides some insight, indicating that the major sticking point in negotiations is Apple’s desire to hold consumer pricing to roughly $40 per month, which is said to be considerably less than the media companies want to license their TV content to the service. This echoes similar difficulties Apple had in negotiations with record labels last fall, with Apple eventually capitulating. Despite the uncertain future of a television subscription service, Apple still plans to debut new Apple TV hardware in September, but will likely focus on integration with HomeKit and security. [via AppleInsider]

Comments

Related Stories

Subscribe to iLounge Weekly

Sign up for the iLounge Weekly Newsletter

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2017 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy