Mercedes-Benz uses iPods for digital ‘walk-arounds’ | iLounge News


Mercedes-Benz uses iPods for digital ‘walk-arounds’

Mercedes-Benz is testing iPod-compatible Audio Books at the New York Auto Show, which is taking place at the Jacob Javits Convention Center in New York City until April 2. The Audio Books are designed to educate potential Mercedes buyers about a car’s features by providing digital “walk-around” audio narrations with an iPod. Consumers at the show can download the Audio Books to their own iPod for $2.95, or use loaner iPods for free. Mercedes-Benz said downloads of the Audio Books will also be available on the iTunes Music Store. The car maker has developed Audio Books — that cover everything from the engine to trunk — for the M-Class, CLS, SLK, and SLR McLaren. All proceeds from the Audio Book sales during the show will be donated to Automotive High School in Brooklyn, New York.

Related Stories



Wow what a crative thought Let’s actually get People to cough-up some Dough. To hear some nasaly Person drivel-on about how great there Cars are! In a Day in Age when Apple is no longer includeing AC Adapters with there new iPods’, and Auto Manufatures are starting to loss intrest in includeing a Spare Tire in the Trunk.

Hell at this rate the won’t need Salespeople much longer you can just D/L a prospectus for a cupple of Bucks. And use the Showrooms fully Automated Finance Service Center to buy your next Car.

.... Come to think about… That could actualy be a good thing!!

Posted by Ichijoe on March 31, 2005 at 3:21 PM (CST)


Hmmm… this doesn’t really make sense to me. How come you have to pay to download the audiobook to your own iPod but you can get a loaner iPod with it on for free? Seems sorta reverse to me…

Posted by flashkl on March 31, 2005 at 3:37 PM (CST)


Yes… you’d think you wouldn’t have to pay for NOT risking a theft.

Posted by Nagromme on March 31, 2005 at 4:53 PM (CST)


Wait, let me get this straight: they’re charging $3 to download an audio book about their cars but they loan ppl iPods with the same Audio Book loaded???

Not only is that backwards but it’s plain STUPID!! Not only are ppl getting it for free they are also getting a free iPod! I’m sure some people will “walk off” with ithe iPods, thank you Mercedes. Now THAT’S customer service.

What a bunch of morons.

Posted by FallN on March 31, 2005 at 9:03 PM (CST)


Mercedes-benz isn’t making any money off of it. It says the proceeds are going to be donated to a high school.

It would make more sense if they charged a few bucks for both the loaners, and loading it on your own ipod.

Posted by xjustice9x on March 31, 2005 at 10:15 PM (CST)


I wonder what would happen if you went to the show with your Mac formatted iPod and wanted them to load the audiobook on from their PC.

Will they have both PC’s and Macs at the show for loading the iPods? I dont think so.

A few will borrow the loaner iPod and run off with it too I would imagine

Posted by Cyberwhore on April 1, 2005 at 7:32 AM (CST)


Interesting. I was at the NYC Auto Show on Friday and didn’t see any signs of iPods at the Mercedes display.

Posted by AndyH on April 3, 2005 at 7:09 AM (CDT)


Same here, though I was there on saturday. I thought maybe this was an April Fools joke, but the post date is earlier… odd…

Posted by flashkl on April 3, 2005 at 6:56 PM (CDT)

Subscribe to iLounge Weekly

Sign up for the iLounge Weekly Newsletter

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2018 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy