Microsoft CEO claims Zune market share, laughs at iPhone
Microsoft CEO Steve Ballmer claims that his company’s Zune media player took 20% of the high-end digital audio player market—those devices priced $249 or above—following its debut in November. Ballmer’s estimates compare to those of the NPD Group, which said this month that the Zune accounted for only 2.8% of the total digital audio player market in the five-week period from Nov. 19 to Dec. 23.
“We came into the market, a market in which they are very strong, and we took, I don’t know, but I think most estimates would say we took about 20-25% of the high end of the market,” Ballmer said in a CNBC interview. “We weren’t down at some of the lower price points, but for devices $249 and over we took, you know, let’s say about 20% of the market. So, I feel like we’re in the game, we’re driving our innovation hard and, uh, okay, we’re not the incumbent, he’s the incumbent in this game, but at the end of the day, he’s going to have to keep up an agenda that we’re gonna drive as well.”
Characteristically, Ballmer also laughed at Apple’s iPhone and its premium pricing. “$500 full-subsidized with a plan! I said that is the most expensive phone in the world and it doesn’t appeal to business customers because it doesn’t have a keyboard which makes it not a very good email machine,” Ballmer said. “Now, it may sell very well or not, I, you know. We have our strategy, we’ve got great Windows Mobile devices in the market today. You can get a Motorola Q phone now for $99, it’s a very capable machine, it’ll do music, it’ll do Internet, it’ll do email, it’ll do instant messaging. So, I kinda look at that and I say, well, I like our strategy. I like it a lot.”
- Apple in talks to acquire Pinterest rival The Fancy?
- Google intros Nexus 7, Nexus Q as iPad, Apple TV rivals
- Samsung releases app to ease iOS to Galaxy transition
- Apple, Time reach agreement on magazine sales
- Microsoft unveils Xbox SmartGlass; links console to iPad, iPhone
- New HTC handsets face import delay due to Apple
- Report: Barclays to launch Apple Pay support in the UK early next year
- Apple reveals Beats Pill+ speaker
- Antitrust monitor: Apple is ‘its own worst enemy’
- Report: Apple holding $181.1 billion in offshore tax havens
- Apple releases fourth iOS 9.1 beta, third tvOS beta to developers
- Apple taking reservations for new iPhones in six European countries
- Apple adds transit directions for Boston, Sydney
- Apple acquires artificial intelligence firm Perceptio
- Apple rolls out app thinning in iOS 9.0.2
- Apple Pay transaction numbers still low overall
- Scosche boomBOTTLE+ Waterproof Wireless Speaker
- Just Mobile Quattro Folio for iPhone 6s
- X-Doria Defense Lux for iPhone 6s/6
- Spigen Perfect Armor for iPhone 6s, Slim/Tough Armor for iPhone 6s Plus
- Spigen Neo Hybrid / Carbon / EX + Ultra Hybrid for iPhone 6s/6s Plus
- Speck CandyShell Clear and CandyShell Inked Jonathan Adler for iPhone 6/6s
- BenQ treVolo Bluetooth Portable Electrostatic Speaker
- iPhone 6s and iPhone 6s Plus
- TrackR bravo
- Apple iPad mini 4 Silicone Case + Smart Cover
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)
- Instant Expert: Secrets & Features of iTunes 12.2
- Instant Expert: Secrets & Features of iOS 8.4 + Apple Music
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Will removing a credit card from Safari also remove it from Apple Pay?
- Can I mute Handoff calls coming into my Mac from my iPhone?