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Microsoft considering free replacement of iTunes songs?
As part of the launch for its forthcoming iPod rival, Microsoft reportedly plans to give consumers free, compatible versions of songs purchased from the iTunes Music Store. The ploy would allow music fans to make the switch from the iPod and iTunes to the Microsoft player and Windows Media-based online store without losing previously purchased music. “This way you won’t have to pay twice for your music, which is a huge barrier for Microsoft to attract users to their service,” Gizmodo reports. “If you’ve got $1000 worth of music in your iPod, why would you change to something that required you to buy it all again? This move makes sense.” Also, like the recently announced MusicGremlin device, Microsoft’s offering is said to let device owners wirelessly connect to another owner’s player and share music. Meanwhile, Microsoft remains coy. “The stories you are seeing are based on speculation and rumors and, as such, we didn’t participate,” Microsoft said in a statement. “We don’t have anything to announce at this time.”
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The iPod is a hit because of its design and ease of use. The iTMS’s DRM has fairly lenient. The iPod/iTunes/iTMS experience is seamless. Taken together, this is a whole lot for MS to overcome.
Any switcher will be sorely disappointed unless MS is able to match or exceed what Apple has done. Frankly, I don’t think they can do it.
Posted by The Raven in USA on July 10, 2006 at 2:56 AM (PDT)
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