Microsoft models Xbox 360 on iPod’s looks, Jobs’ strategy
Contradicting dismissive statements towards the iPod recently made by Microsoft chairman Bill Gates in a separate interview, the company’s Xbox division corporate vice-president J. Allard told 1up.com that the company actually hopes to model its new game console Xbox 360 on Apple’s iPod success, and follows the thinking of Apple CEO Steve Jobs. As explained in the section of 1up’s story titled “Is the Xbox 360 Powerful Enough?”:
“Our initial thinking was there can only be one [Xbox 360 SKU], but you know, that just limits options,” says Allard. “I don’t wanna think that way. If Steve Jobs thought that way, iPod sales would have [plateaued] because there’s a finite market for people that want 20GB white things that play music at a price point that’s above $200. And that’s all he could do with iPod.” Elsewhere in the article, Allard explains that after “lots of color studies,” the company chose a white and metal design based partially on “consumer preference and value. They associate a lot of value with the lighter colors. Most people actually came back and said, ‘This reminds me of iPod.’”
The article further notes that Microsoft designed the Xbox 360 with a 20GB removable hard drive that will permit users to carry their game data (and ripped game soundtracks, amongst other things) wherever they go, with changes to the hard drive a distinct possibility. “Who knows?” the article quotes Allard as saying. “We talk to retailers, we start taking orders, Japan says, ‘What we really wanna do is have a 60-gig hard drive and a wired controller,’ something like that. The system’s so flexible that until we start stuffing them in boxes, nothing’s for sure.”
- Google Play Music adds free, ad-supported streaming radio
- FCC to fine AT&T $100M for misleading unlimited data plans
- GM bringing CarPlay to 14 of its 2016 Chevy models
- Adobe dropping Photoshop Touch in favor of more focused apps
- Report: Pebble facing financial struggles?
- Report: Spotify to discontinue free streaming tier?
- Report: New iPhone 6S LTE chip could ‘double’ download speeds
- Cue: New iOS 9 beta coming next week
- iTunes 12.2 release includes support for Apple Music
- Report: iPhone 6S to look ‘nearly identical’ to iPhone 6
- Appeals court: Apple conspired to fix e-book prices
- Apple Music makes subscriptions available through carriers, adds iCloud Music Library
- Apple Music makes much-anticipated debut with iOS 8.4 release
- Apple Q3 earnings call set for July 21
- Iovine: Human curation is key for Apple Music
- Dr. Dre’s ‘The Chronic’ to make streaming debut on Apple Music
- Monk Magnet Wallet Case for iPhone 6 and iPhone 6 Plus
- Just Mobile TimeStand for Apple Watch
- Soundfreaq Sound Kick 2 Wireless Travel Speaker
- iHome SoundFlask iBT32 Bluetooth Speaker
- IK Multimedia iKlip Grip
- Misfit Bolt Wirelessly Connected Smart Bulb
- Nomad Stand for Apple Watch
- MyCharge RazorUltra
- Ultimate Ears UE Roll Portable Bluetooth Speaker
- Braven BRV-PRO Bluetooth Speaker
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!
- A First Look at iOS 9’s Transit in Apple Maps
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Will removing a credit card from Safari also remove it from Apple Pay?
- Can I mute Handoff calls coming into my Mac from my iPhone?
- How do I keep my iPhone calls from ringing on my Mac?
- Why doesn’t Traffic show up on my Today Notifications Screen?
- Why doesn’t my iPhone reconnect to Wi-Fi after I turn it on?
- Why can’t I see the iPad-style landscape view on my iPhone 6 Plus?