Microsoft models Xbox 360 on iPod’s looks, Jobs’ strategy | iLounge News “Is the Xbox 360 Powerful Enough?”:

“Our initial thinking was there can only be one [Xbox 360 SKU], but you know, that just limits options,” says Allard. “I don’t wanna think that way. If Steve Jobs thought that way, iPod sales would have [plateaued] because there’s a finite market for people that want 20GB white things that play music at a price point that’s above $200. And that’s all he could do with iPod.” Elsewhere in the article, Allard explains that after “lots of color studies,” the company chose a white and metal design based partially on “consumer preference and value. They associate a lot of value with the lighter colors. Most people actually came back and said, ‘This reminds me of iPod.’”

The article further notes that Microsoft designed the Xbox 360 with a 20GB removable hard drive that will permit users to carry their game data (and ripped game soundtracks, amongst other things) wherever they go, with changes to the hard drive a distinct possibility. “Who knows?” the article quotes Allard as saying. “We talk to retailers, we start taking orders, Japan says, ‘What we really wanna do is have a 60-gig hard drive and a wired controller,’ something like that. The system’s so flexible that unt1up.com that the company actually hopes to model its new game console Xbox 360 on Apple’s iPod success, and follows the thinking of Apple CEO Steve Jobs.…">

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Microsoft models Xbox 360 on iPod’s looks, Jobs’ strategy

Contradicting dismissive statements towards the iPod recently made by Microsoft chairman Bill Gates in a separate interview, the company’s Xbox division corporate vice-president J. Allard told 1up.com that the company actually hopes to model its new game console Xbox 360 on Apple’s iPod success, and follows the thinking of Apple CEO Steve Jobs. As explained in the section of 1up’s story titled “Is the Xbox 360 Powerful Enough?”:

“Our initial thinking was there can only be one [Xbox 360 SKU], but you know, that just limits options,” says Allard. “I don’t wanna think that way. If Steve Jobs thought that way, iPod sales would have [plateaued] because there’s a finite market for people that want 20GB white things that play music at a price point that’s above $200. And that’s all he could do with iPod.” Elsewhere in the article, Allard explains that after “lots of color studies,” the company chose a white and metal design based partially on “consumer preference and value. They associate a lot of value with the lighter colors. Most people actually came back and said, ‘This reminds me of iPod.’”

The article further notes that Microsoft designed the Xbox 360 with a 20GB removable hard drive that will permit users to carry their game data (and ripped game soundtracks, amongst other things) wherever they go, with changes to the hard drive a distinct possibility. “Who knows?” the article quotes Allard as saying. “We talk to retailers, we start taking orders, Japan says, ‘What we really wanna do is have a 60-gig hard drive and a wired controller,’ something like that. The system’s so flexible that until we start stuffing them in boxes, nothing’s for sure.”

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Comments

1

Hey Microsuck, come up with something original! You might actually have something impressive then!

Oh wait, they did have an original idea: Malware

Posted by pakkman781 in TN on May 12, 2005 at 11:31 PM (CDT)

2

I, for one, am a HUGE xbox fan, and can’t wait for the arrival of the 360. The early general consensus of the looks of the new xbox was that it looked quite dull. These turned out to be prototype shots, and when people saw what it is actually going to look like they were amazed. Much in the same way people saw the iPod when it was released i suppose.

Another interesting note regarding iPod and xbox 360: The 360 will have USB ports on it for the purpose of connecting digital cameras and other USB devices, INCLUDING MP3 PLAYERS for the purpose of streaming music from such a device (like an iPod) for use in game for custom soundtracks.

Now is that original enough for you pakkman?

Posted by Matty C in Australia on May 13, 2005 at 12:18 AM (CDT)

3

I like the idea of a removable HD.  That way if your xbox crashes, you can transfer all your data to a replacement.  Also really good if you want to take your files to a friends house and play there.

Posted by matt928347 in California on May 13, 2005 at 1:38 AM (CDT)

4

rrrrrright, looks like an iPod doesnt it….
how original
(usb connectivity is cool though)

Posted by d_mented7 in In Front of my PC on May 13, 2005 at 9:15 AM (CDT)

5

Oh guys get over yourselves… YES the ipod is amazing and looks great and all that jazz
but what microsoft is talking about is just a small 20 gb hard disk that plays music.. it would be ipodish at all
Would be too much money to produce.. specially something with a touch sensitive interface… Who cares if they want to design something that even may slightly resemble the ipod!? WHO CARES!? I come to this site often to see interesting stories about people getting mugged and new gadgets for my ipod… but not to see a waste of web space about something that is slightly tied and not interesting what so ever… and then to see people reply like pakkman..
Stay in school pakkman… thats all i have to say to you

And for the people that run this site… get something interesting.. Don’t waste my time reading idiotic headlines about microsoft and apple… Like my mom always said.. if you dont have anything nice to say (or in your case smart) then dont say anything at all!

Posted by Randomhero606 on May 13, 2005 at 9:22 AM (CDT)

6

Oh shut up.  You just spent wasted time writing a needless rant bitching about an article YOU read.  “Don’t waste my time reading ....” pfff, nobody forced you to read it.  Then you go on and ramble on about not saying anything if you don’t have anything nice to say, yet you just got done putting someone down in the paragraph before.  Could you be any more hypocritical?

Posted by ACLeroK212 on May 13, 2005 at 11:25 AM (CDT)

7

There is no comparison between an iPod and an Xbox…two entirely different animals.

I am getting a bit tired of every device that can produce sound being compared to the iPod.

If I had to choose between my iPod or my Xbox I would go with the Xbox any day of the week.

Posted by Talking Madness in Los Angeles on May 13, 2005 at 3:12 PM (CDT)

8

Can I have your ipod then?

I second the stupid rant veto… I can’t stand it either.

Posted by apple juice in USA on May 13, 2005 at 3:42 PM (CDT)

9

as for you ACLeroK212 go drink your milk… i know you love it.. i read it because i credit this site with having informative info that is worth reading .. i dont want that to change ..
Sometimes you have to kill one to save a hundred… So bone me ..
YOU LOVE MILK!

Posted by Randomhero606 on May 13, 2005 at 4:35 PM (CDT)

10

if anyone actually bothered to READ the article, you’ll notice all they said was they are basing their BUSINESS model on the way the iPod is sold. Not the AESTHETICS of the device, but rather the [very clever] way the iPod has been marketed. I’m assuming they will set slightly larger price points for slightly larger capacity devices. Sound familiar?

The aesthetics were chosen because of studies/surveys of what colours people associated with high quality products. Not surprisingly due to the iPod’s success, colours that are SIMILAR TO THE iPod [ie: light colours and silver] were popular.

Posted by Harrison in Melbourne, Australia on May 13, 2005 at 8:32 PM (CDT)

11

Harrison-

You make a great point because I’m certain a lot of people didn’t read the article, but some of us did.

The sad part of the article is that everyone either tries to, or is subject to a comparison to the iPod for whatever they’re selling nowadays.  The idea of higher priced SKU’s for more options/functionality isn’t something that started with the iPod.  Companies have been doing this for years.

It’s sad that this late in the game Microsoft is either just now noticing this pricing structure, or they’re being made look like an Apple copycat by doing something that has been done by other companies for years.

I happen to like the idea of the Xbox having only one model/sku.  It’s going to be a pain in the butt if they start coming out with games that require a certain model/upgraded Xbox to play them.  The beauty of the Xbox & PS2 (versus computer games) is that you just drop a disc in and go…no worry if you meet the requirements or not.

Thanks for letting me rant…

Posted by Talking Madness in Los Angeles on May 14, 2005 at 3:35 PM (CDT)

12

Harrison is absolutely correct. Ipodlounge’s title is misleading. And the two devices look nothing alike. People on this board can be such selfcentered fanboys it’s pathetic. And they wonder why people think apple fanatics are wierd nerds that can’t get girls. If you don’t like it don’t buy it but stop hating.

Posted by galacticox4 on May 14, 2005 at 6:16 PM (CDT)

13

I think the new 360 is gonna be bitchin… and by the way, i have an ipod (love it) and i get girls all the time. just go to a party in radford virginia… gettin laid is just a side effect of showing up lmao…

Posted by that dude on August 4, 2005 at 11:14 AM (CDT)

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