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Mix: Apple CFO, Google, (PRODUCT) RED, TiVo/Unbox
Speaking at the Morgan Stanley Technology Conference yesterday, Apple chief financial officer Peter Oppenheimer discussed the Apple TV and iPhone, as well as Apple’s retail plans.
Google CEO and Apple board member Eric Schmidt said Monday that Google and Apple are working together on “many more” new projects, which he did not identify. Schmidt said Google and Apple are “doing more and more things together. We have similar goals, similar competitors.”
(PRODUCT) RED items such as the special edition iPod nano have raised only $18 million worldwide for the HIV/AIDS charity. “The disproportionate ratio between the marketing outlay and the money raised is drawing concern among nonprofit watchdogs, cause-marketing experts and even executives in the ad business,” reports AdAge.
TiVo today announced that the Amazon Unbox movie service is now available to TiVo subscribers. The service enables TiVo users to download TV shows and movies from the Unbox store and watch them on their TV.
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1
reference previous comments, wherein uneasiness was expressed at (red)iculous consumerism-as-charity. Quit using a get-yourself-cuddly-feeling method, and give some real money/time/materials to a charity...and please do some research as to how that charity is using this money.
And please don’t yell in bright red that you’re doing it.
Posted by OnlyShawn on March 7, 2007 at 9:43 AM (PDT)
2
People BUY because they’re generally self-serving, not philanthropic. And considering how trifling the percentage of each sale actually went to the (Product) Red cause, why should anyone really be surprised by the results?
But spending $100 million to make $18 million...sure this campaign wasn’t run by a movie studio?
Posted by flatline response on March 7, 2007 at 11:34 AM (PDT)
3
I plan to buy the Nano Product (RED) 8GB simply because I like the color over the regular black product… I want to update my wife’s iPod Mini, and I don’t have any good reason to buy a 4GB Nano, whatever color it is…
Posted by Korpil on March 7, 2007 at 12:16 PM (PDT)
4
(Red) is only available in the UK and US right? If they rollout these products worldwide, i’m pretty sure they’d break even. anyways, here in Singapore, the Red ipod nano is only available online. Most kids who buy ipods don’t have a credit card. Online-no credit card hmmm. Go figure.
Posted by Contravida on March 8, 2007 at 8:04 PM (PDT)
5
RE: (PRODUCT) RED
This proves my point. If the ‘sponsors’ of the world would just donate frickin money to the cause--instead of trying to get us common folk to squeeze out just a little more--these different causes would raise a lot more money.
I knew this was a joke when I heard about it. Escecially considering promotions alone has exceeded $100 million.
Posted by Gordy. in Atlanta, GA on March 9, 2007 at 2:06 PM (PDT)