Mix: Apple cuts Samsung, passes on Audience for iPhone | iLounge News


Mix: Apple cuts Samsung, passes on Audience for iPhone

Although prior reports that Apple has completely dropped Samsung as a supplier of iPhone chips are false, reports Reuters, Apple has indeed reduced orders for Samsung memory chips for the new iPhone. The news agency’s source denied that the relationship between the two companies — or recent patent disputes — are causing the reduced orders, suggesting that Apple is merely diversifying its suppliers. As of yet, there has been no official comment from Apple or Samsung.

The agency also reports that Apple is unlikely to use Audience Inc.‘s noise-filtering technology in its new iPhone, according to a public statement made by Audience. Audience’s technology improves voice quality by filtering out background noise, and was featured in the iPhone 4S. The company didn’t explain why its technology wouldn’t be used, but suggested in a conference call that Apple “has built up its own audio team.”

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I’m always amused to see such hypocrisy from Apple in regards to things like the Audience story. When Android first debuted, Jobs regarded it as the greatest theft of Apple’s IP ever and vowed to destroy it merely because Google had been working with Apple during the period both companies were developing a mobile OS so, obviously, Google had “stolen” Apple’s ideas. When Samsung created their own UI over Android for the first Galaxy devices and looked to Apple’s iOS UI for inspiration, Apple calls this theft, patent violation, and clogs the courts with nuisance cases and tries to ban Samsung’s products from competing.

When Apple needs a quick solution to something, they license someone else’s hard work and immediately set out to copy it, drop the actual originator of the technology once they do, and call this innovation and sound business practices.

Posted by Code Monkey on September 7, 2012 at 11:15 AM (CDT)

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