Mix: HBO, iScorch, Profit Pod, Hollywood | iLounge News

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Mix: HBO, iScorch, Profit Pod, Hollywood

HBO has released its original documentary film “Too Hot Not To Handle” as a video podcast on the iTunes Music Store. The film offers a guide to the effects of global warming in the United States, and is available in four downloadable parts.

iScorch is a short downloadable video/photo of a flame that can be shown on your iPod at concerts. “The next concert you go to, you’ll be paying homage to the band not with a lighter but with iScorch and iPod. Download iScorch for iPod Video, Nano or Photo and hold your iPods high! Be the first to usher in a new era of musical appreciation.”

Mach 5 Products, a “small, family operated business that makes games for arcade machines,” has been hit with a threatening letter from Apple after recently submitting a trademark application for a “Profit Pod” device. ZDNet’s David Berlind writes: “If you ask me, it looks nothing like an iPod. It doesn’t play music. It has nothing to do with digital entertainment. Ordinary consumers will never even see one. It gets built into arcade games and if you look closely at the bottom of the image, it has about six wires hanging out of the bottom of it.  I don’t see in any way how the “products are likewise related.” Mr. Jobs, this is simply over the top.”

A Los Angeles Times article concludes that Hollywood’s traditional movie release model is being turned upside down by teen lifestyles and gadgets. “With an array of devices competing to fill their leisure time, today’s teens and young adults show diminishing interest in adhering to Hollywood tradition. They’re willing to watch brand-new movies at home rather than in theaters, are starting to use their PCs as their entertainment gateway and are slowly turning to their iPods and cellphones for video programming.”

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Comments

1

I really like Apple but they’ve been acting really dickish as of late.

Posted by Frank Z on August 14, 2006 at 5:53 PM (CDT)

2

Re: Pod vs. Pod

For pete’s sake Steve & Co.  I am an unapologetic Apple fanboy, but this kind of behavior is even too much for me.  Focus on making great hardware/software and leave these little guys alone.  Jeez!

Posted by Armie D on August 14, 2006 at 5:54 PM (CDT)

3

I read most of LA Times weeklong look at Hollywood and tech and I recall a big part of it being that a majority of teens DON’T want to watch TV and movies on iPods or computers.

Posted by superape on August 14, 2006 at 6:58 PM (CDT)

4

Apple will not stop this evil, bullying corporate behavior until we, the customers, hurt them in the wallet and tell them to stop.

Posted by stark23x on August 14, 2006 at 7:40 PM (CDT)

5

What about
fitpod
podrunner
and a host of other “pod” items?

Posted by Jason on August 14, 2006 at 8:07 PM (CDT)

6

omg!!

the podracers! anakin is doomed!!

Posted by formatc1702 on August 14, 2006 at 11:24 PM (CDT)

7

Apple is looking A LOT like the RIAA and MPAA these days. Good ol’ corporate greed; even has an executive stock scandal to boot.

Posted by flatline response on August 15, 2006 at 12:50 AM (CDT)

8

Im suprised they haven’t tried to go after the “Pods” mini storage company… sounds like they would have just about as much in common with the iPod as the Profit Pod…. I’m jsut glad “pod” isn’t in my name or i’d be in big trouble….

this is ridiculous

Posted by JeremytheIndian on August 15, 2006 at 8:29 AM (CDT)

9

Remember the OS-9 vs. OS9 case some years ago? Apple won the case because it was decided that “It defies logic and common sense that a customer walking into a computer store would mistake Mac OS 9 costing $99, for the high end, embedded OS-9, which costs thousands of dollars [and is not available to regular consumers]” Sounds like this case all over again.

Good thing Apple was there to prevent me from accidentaly buying a Profit Pod (which is NOT available to ordinary consumers) instead of an iPod, because they have such similar features and uses. Hoo boy!

What bothers me about Apple is that they love “borrow” ideas and names from others (Apple Records, the Creative interface for a DAP, Dashboard etc etc) but will not allow anyone else to do the same. That sounds COMPLETELY fair.

I hope Apple loses HARD and is forced to dig into their pockets to compensate the makers of the Profit Pod.

Posted by ahMEmon on August 15, 2006 at 12:09 PM (CDT)

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