Mix: iMVNO, Detroit Pistons, Video sales, iPaperCraft
UBS analyst John Hodulik believes Apple is going to start its own MVNO service, buying wholesale capacity from Cingular, for its rumored iPhone. “If followed, this strategy would appear to indicate Apple’s increasing desire for customer control, and potentially, store traffic. We believe if volume had been the most important variable, Apple would work with all the major vendors in the U.S. to support its new iPod phone (iPhone), enabling it to target the heart of the 225 million domestic wireless users.”
The Detroit Pistons are selling an iPod shuffle clone with the team’s logo on it. The $25 player has 128MB of storage and comes pre-loaded with a message from Lindsey Hunter and National City Bank. Proceeds from the sales of the player will go to the Detroit Medical Center to benefit Breast Cancer Prevention.
According to research firm Strategy Analytics, online videos will become a billion-dollar business in 2007. While video download sales made through the iTunes Store and other sources will total just $298 million this year, the firm predicts that by the end of 2007 the market will grow to $1.5 billion.
iPaperCraft.com is an online service that generates free papercraft iPod covers for every model on the market. “Upload an image and the script prints fold/cut lines over the image. Print out the resulting PDF and you’ve got yourself a custom iPod cover.”
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