Mix: iPod shipments, Burn & Return, DJ Ditty, Watchdog | iLounge News


Mix: iPod shipments, Burn & Return, DJ Ditty, Watchdog

Deutsche Bank has initiated coverage of Apple, forecasting that the company will ship 31 million iPod units in calendar 2005 and 43 million units in calendar 2006. “Due its strong product portfolio, market-share leadership, and the stickiness of iTunes, we believe Apple will continue to dominate this product category,” the firm said.

A four-store record shop chain in New Jersey is offering a “Buy It, Burn It, Return It” policy—customers can buy a CD, take it home and rip a copy to their computer. Within 10 days, they can return the disc for 70% store credit. “We don’t want to “butt heads with iPod owners,” said co-owner Jeff Scotti. “We have to embrace them.”

As expected, Dell has quietly launched a new flash-based device in an attempt to compete with the iPod shuffle. Its new $99 DJ Ditty comes with 512MB of storage, a tiny display and FM tuner.

iPod battery problems recently became the focus of a BBC TV investigation on UK consumer advocate show “Watchdog.” “If you bought your iPod before May last year, the in-built battery was supposed to last for up to 12 hours without the need for recharging. But for the owners of many of these older models, the music has been fading a lot more quickly,” Watchdog writes.

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So effectively what the record shop in New Jersey is doing is just buying used CDs for a slightly higher price that a used disc would bring.  Whoop-dee-doo.

Posted by Cameron Talley on September 21, 2005 at 1:22 PM (CDT)


There are other record stores that do the same thing.  Amoeba Records in Los Angeles even gives you 75% credit when you bring the CD back.

Funny thing is, go to Tower Records or Virgin Megastore on a typical night and they look like deserted ghost towns.  Go to Amoeba and it’s busting at the seams with customers.

Posted by Talking Madness on September 21, 2005 at 1:30 PM (CDT)


Nice piece of journalism there in the Ditty article:

“It also plays songs in Microsoft Windows Media Audio format, which doesn’t take up as much space as Apple’s encoding format… the shuffle’s 512MB of flash memory is good for storing up to 120 songs, according to Apple’s iPod shuffle Web page; but Dell said the DJ Ditty’s 512MB of storage can hold up to 220 songs.”

The shuffle could hold AT LEAST 220 songs at 64kbps AAC, but who wants to, or could enjoy, listening to such compressed music, especially if its WMA?

Someone needs to create a standard for advertising song capacities.  Apple commendably uses the “standard” 128 kbps for their counts.  Other companies, however, like Dell, like to use 64kbps compression when they advertise, thus making it look like their products are a little better than the crap that they are.

Posted by crunkmaster on September 21, 2005 at 2:06 PM (CDT)


You have to admire Dell for continuing to try to gain a foothold in the market of portable music players. What they don’t get is that they could have a device with 2 TB of memory and it wouldn’t matter. If it can’t play AAC files (protected and unprotected—bought and imported alike) it just wouldn’t be worth it. AAC rules, MP3 is all right and so is WMA. But if there’s a choice as to which compression scheme you can use and AAC is one of those choices (provided it’s not some cheap encoder), AAC leaves all the others in the dust. And you can take THAT to the bank.

Posted by Jack on September 21, 2005 at 6:50 PM (CDT)


It has nothing to do with AAC. Just because the iPod has it, doesn’t mean AAC is needed to be successful.

Posted by biiscit on September 21, 2005 at 9:12 PM (CDT)


Let’s see… 
$15 for a CD, and then I get $10.50 back, so it costs me $4.50 for an album.

For $5.99 I can OWN the CD.

Posted by Galley on September 21, 2005 at 9:41 PM (CDT)



Yes, Apple does seem to be consistent in how they rate their capacity, but they’re no more accurate than anyone else.  I use MP3, VBR, and many of my songs are longer than 4 minutes so I get way less tracks on my iPod than Apple’s headlines claim would suggest.

The best thing is to just think of capacity as exactly what it is…512mb, 1gb, 4gb, 6gb, 20gb, 30gb, 40gb, or 60gb…not what Apple or anyone else says the song count will be.

Posted by Talking Madness on September 21, 2005 at 11:06 PM (CDT)


There’s still a lot of DAP novices out there; I ran into a couple at one of the local Apple retail store last night as they were oogling a black nano. People like these two WILL read AND believe whatever the manufacturer puts in front of them. They seem to accept, if not totally believe, Apple’s quote of 1000 songs for the 4GB nano when they read that off the product placard.

As for Dell…aren’t all their DAPs just warmed over Creative technology?

Posted by flatline response on September 22, 2005 at 3:45 AM (CDT)


dell crap stick 600 songs @ 32 kbps

Posted by bliiy on September 22, 2005 at 5:06 AM (CDT)


Not to take a view on the issue, but just to play devil’s advocate.  Isn’t that store promoting an illegal activity?  I mean, if you no longer own the CD, doesn’t that mean you are no longer entitled to the copy you made?

I don’t know, sounds like an interesting new legal battle for the RIAA to spend our iTunes money on.

Posted by Bryce on September 22, 2005 at 1:45 PM (CDT)



The Labels already fought and lost the battle over used CD’s, but I suspect it may come up again.

Posted by Talking Madness on September 22, 2005 at 2:21 PM (CDT)


Sadly, Dell’s “64kbps WMA” standard isn’t even as ridiculous as Sony’s “48kbps ATRAC.” Once again, Apple should be commended for avoiding such deceitful marketing tactics, and sticking with their reasonable 128kbps standard.

As for the Ditty… well, I won’t even comment on how spectacularly it’ll fail. Crappy industrial design paired with an even crappier name? Message to Dell: Give up.

Posted by Alex H. on September 22, 2005 at 3:41 PM (CDT)


> “Buy It, Burn It, Return It” policy

It should be “Buy It, Rip It, Return It,” especially if they’re targeting ipod users, as the quote in the article says.

Posted by horatio on September 24, 2005 at 9:15 AM (CDT)

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