Mix: Shuffle damage, CD Baby, Food and Wine, Paris, Office | iLounge News


Mix: Shuffle damage, CD Baby, Food and Wine, Paris, Office

Brand Republic asks if the iPod shuffle is damaging Apple’s iPod image.

LA Weekly has an interview with CD Baby founder Derek Sivers, who discusses online indie music distributing and Apple’s goal to “get every piece of music ever recorded available in the iTunes Music Store.

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The Brand Republic article says that the iPod Shuffle can only play songs in random order.  This bit of misinformation makes me wonder about the rest of the article.  Does no one research before they write?

Posted by Third on June 20, 2005 at 11:13 AM (CDT)


I was going to make the same comment Third.  I tried to find a link on the site to provide comment or feedback and politely correct them, but didn’t see anything obvious, and didn’t want to do a bunch of digging.

It always seems that one of Apples biggest hurdles with selling any of the iPod line, is overcoming mis-information about the product.  I wonder where all this mis-informaation comes from - maybe Apple’s competitors?  And yes, it does seem like “journalism” has become full of hacks that don’t do their own research anymore.

Posted by pickme on June 20, 2005 at 12:04 PM (CDT)


The iPod shuffle is a very affordable, simple player with high style. It’s cheap enough to replace with a newer one (assuming white goes out of style) and useful enough to wear it around your neck all the time. Apple did an incredible job, but the only reason, I believe, the shuffle isn’t doing as well as expected is because the iPod and iPod mini are much more desireable. This is a good thing…

Posted by minty on June 20, 2005 at 12:54 PM (CDT)


I don’t see how the shuffle could damage apple’s image, all it shows of apple, is how they want everyone of any income to be able to join the ipod revolution, whether it be a $450 iPod Photo, or a $100 iPod Shuffle.

Posted by M Bargo on June 20, 2005 at 1:47 PM (CDT)


Brand Republic needs to check it’s facts before publishing.  I would have told them directly, but there’s no option to contact them or give feedback with their erroneous article:

“The iPod Shuffle is barely bigger than a packet of chewing gum, but its small size and lower price comes at the sake of performance. The cheaper of the two versions of the iPod Shuffle, which is priced £69, holds only 120 songs, and these can only be played in a random order.”

a) Performance is often better depending on circumstance.  My motorcycle riding friend who has owned a full-size iPod since 2nd gen. has mentioned getting a shuffle like mine because the vibrations sometimes cause hard drive failures when riding. 

b) Obviously shuffling isn’t the only option for play.  Anybody who even took the time to read the product specs on Apple.com would know this fact.  Idiots.

c) I hate the whole “120/240 songs” crap.  It all depends on what you put on there, and at what rate.  I often load four or five albums, -plus- still have half the drive empty for file transferring from home and work.  And most of the time I listen to audiobooks and podcasts with it, and fit dozens of hours of listening each time I upload.  I know they’re trying to give the clueless some idea, but anyone doing a technical review of a product should know better…

Posted by Kokodhem on June 20, 2005 at 1:51 PM (CDT)


“...which is priced £69, holds only 120 songs”

Which of course is actually quite competitve. The shop I work for sell a cheap MPMan 128MB player for £30. For just over twice the price you can get four times the storage, in a much smaller package. Of course the MPMan has a screen, but it doesn’t have iTunes…

We hear so much from these “analysts” but why do we listen to them? If they are so sure of what they say and how they analyse why aren’t they making the kind of money Apple are from DAPs? Who are *they* to say what Apple, and other companies, *should* be doing.

To me they are nothing but glorified critics.

Posted by struddie on June 20, 2005 at 2:15 PM (CDT)


I can’t believe they published that. It’s not like the information is hard to find. The second image down the page shows that the Shuffle can be played in straight or random order. Idiots.

Posted by FoolsRun on June 20, 2005 at 3:46 PM (CDT)


Brand Republic asks if the iPod shuffle is damaging Apple’s iPod image

Apple’s image damaged my iPod shuffle.  The sticker that came with it wrapped around it twice, covered up the buttons and never did come off.

Posted by PushButtonAction on June 20, 2005 at 4:16 PM (CDT)


I think the crux of the branders’ criticisms is that the shuffle is just not a very good product at all. It’s a cost-reduced, me-too product that they figure cheapens the “value” of the iPod brand. It features none of the features of the bigger iPods (scroll wheel, iTunes playlist creation, interactive tag info feedback, etc) except a vaguely whitish color. If the shuffle had been brought out by Creative everybody would have dismissed it as “so 2001”.

As regards the “it only plays random” statement. Yes, the speaker really ought to know better. But you know, in a way this is a criticism of Apple’s “Life Is Random” advertising. If a professional marketeer can form the mistaken impression that the shuffle can play back not a grand total of two playlists but is instead limited to a single random playlist, then how many other people do you think honestly think there is no sequential playlist option for the shuffle.

Here, obviously, Apple’s attempt to “market over” the lack of a screen (that would enable mixing, matching, and selection between many multiple playlists) has had a negative or contrary effect on the perceived functionality of the device.

Posted by Demosthenes on June 20, 2005 at 5:08 PM (CDT)


...if you’re dumb

Posted by thespotlightkid on June 21, 2005 at 1:33 AM (CDT)


I stopped reading after “and these can only be played in a random order.” Way to go, BrandRepublic…

Posted by ozphactor on June 21, 2005 at 2:20 AM (CDT)


Should be fairly easy to get a hold of Brand Republic. Try going here:


You could also get the data from their domain whois data:

  Administrative Contact:
    Haymarket Publishing Services Ltd
    Haymarket Publishing Services Ltd Haymarket Publishing Services Ltd
    174 Hammersmith Road
    London, England,  W6 7JP
    Phone: +44 (0)20 8267 5000
    Fax..: +44 (0)20 8267 4276
    Email: .(JavaScript must be enabled to view this email address)

So it is not like they are anonymous or anything. :) Probably just iPodLounge that used a direct link and detached their top frame containing the ‘Contact Us’ link.

Posted by Jes Kasper Klittum on June 21, 2005 at 9:52 AM (CDT)

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