MP3 players to achieve ‘critical mass’ this year

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MP3 players to achieve ‘critical mass’ this year

U.S. shipments of portable MP3 players will grow 35 percent to 18.2 million units in 2005, according to a new report from JupiterResearch. “MP3 players will reach critical mass this year, fueling demand for digital music services and stores,” the firm said. Jupiter forecasts that digital audio devices will maintain an annual growth rate of over 10 percent through 2010, reaching an installed base of 56.1 million, up from 16.2 million in 2004.

“Apple shows no signs of losing momentum,” said Michael Gartenberg, VP and Research Director at JupiterResearch. “The iPod is a consumer phenomenon. Apple dominates this sector and will dominate portable MP3 player growth over the medium term,” added Gartenberg. The firm raised its near-term forecast “mostly due to the iPod’s success,” but projects that shipments of flash-based players will surpass those of hard-drive models in 2007.

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