MP3.com founder: Zune will be ‘biggest flop of 2007’
MP3.com founder Michael Robertson believes the Zune media player will be a large failure for Microsoft. “At first glance the features seem compelling but my prediction is it will be the biggest flop of 2007 with less than 50,000 units sold worldwide,” he says. Robertson cites Zune’s disappointing wireless features and the device’s incompatibilities with “Plays For Sure” purchased songs. “Microsoft will likely spend nearly $100 million in marketing the Zune. The press will give them tens of millions of dollars in free marketing,” Robertson continues. “In spite of this publicity the Zune will be an expensive failure for Microsoft because consumers aren’t stupid. As the saying goes: Zune me once, shame on you. Zune me twice, shame on me.”
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