MTV, Microsoft teaming to launch ‘URGE’ digital music store | iLounge News


MTV, Microsoft teaming to launch ‘URGE’ digital music store

imageIn what could be the stiffest competition yet for the iTunes Music Store, MTV Networks and Microsoft announced today that they have joined forces to develop a new digital music service called URGE. Set to launch next year, the service will be integrated into a forthcoming version of Microsoft Windows Media Player. Music pricing was not announced.

“The collaboration unites MTV Networks’ music DNA, marketing strengths and powerful MTV, VH1 and CMT brands with the technology leadership and consumer reach of Microsoft,” the companies said. “URGE will offer rich entertainment programming and innovative tools designed to guide musical discovery and connect fans to the artists and music they love. Offering more than 2 million songs from the major labels and thousands of independents, URGE will encompass all musical genres, from alt-country to zydeco. In addition to a broad catalogue of music choices, URGE will deliver a deep well of exclusive MTV Networks programming and original, hand-crafted content.”

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If you asked some people if they would buy off itunes or urge, they would probably pick itunes simply because people know about it. Not this urge music store which just came out.

Posted by Macromedia on December 13, 2005 at 9:35 PM (CST)


I just can’t get over the complete and total AWE of that teaser page.

Come on though.  From MTV and Microsoft, the teaser page for their service against their biggest and completely dominant competition is a big freakin’ JPEG?

My co-worker, sitting at his desk next to me, with not direction what-so-ever for a teaser page put up this;
and THATS all that MTV could come up with for theirs?

I can already see that this is going to be extremely successful.

Posted by LilAlienD in Maryland on December 13, 2005 at 11:48 PM (CST)


“You’re smart.”

Incredibly smart, thank you for noticing.

Posted by pops on December 14, 2005 at 12:22 AM (CST)


I think it all depends on how well it integrates into WMP. This will be the deciding factor of whether or not this might eventually make a dent in the shares of the iTMS. MTV can market and take mindshare with the best of them; just ask any highschool teenager where their new music comes from. (That assumption might be incorrect - I’ve since grown out of MTV lately.) But I don’t see them reaching the worldwide scope, audience, and influence of the iTMS anytime soon, that’s for sure.

Posted by A-Jay on December 14, 2005 at 12:54 AM (CST)


This MTV thing is this TV station that used to play music back in the mid-nineties, right?

Posted by Bad Beaver on December 14, 2005 at 3:46 AM (CST)


“Steve Jobs will go down in history as being the first then came the others, end of story. Can he compete? Sure he can, he is and will always be the best.”

I suppose that must be the reason why during Jobs’ first watch at Apple the company was taken to the edge of bankruptcy, the two co-founders left unceremoniously, and Apple’s share of the computer market plummeted. It must also account for the fact that Apple’s share of the computer market today is not actually non-existent, but it’s pretty close.

Posted by Joshua on December 14, 2005 at 8:24 AM (CST)


^^Now thats what I call a burn to the Mac fanbois.

Also, to everyone who is saying that Apple beat MS in the DAP market you seem to forget that MS has not released a DAP (they went a different route and are trying to be the OS on every handheld device).  I don’t ever see them releasing a DAP unless the market allows for it and can beat the near-perfect Ipod.

Posted by Huh on December 14, 2005 at 10:04 AM (CST)


It annoys me that people keep saying “Face it MS, you lost.”  Competition is good, people.  And the only way competition actually occurs is when there is more than one major company in a market. 

There is no way MS has lost.  Look at the car industry.  Ford and Chevvy led the market for years.  Then, small Japanese companies start up—Toyota and Honda.  Should they have just said, oh well, they own most of the market share, why are we going to even bother? 

No, they went full speed ahead tapping into the cheap market of cars.  And sure enough, as years went by, their market share increased and increased.

And if you look today, I believe Honda and Toyotas are 1) making a profit when Ford is not and 2) outselling Ford/Chevy. 

Tsk tsk, Apple is great.  I love Apple, don’t get me wrong.  Capitalism is all about competition.  It’s good for Apple to continue innovating, and it’s good for Microsoft to try it’s best to take market share.

Posted by schiano on December 14, 2005 at 12:07 PM (CST)


you definately should not just push ms to the side like that.  they have a lot of money to burn through.  when they want to get into the market they will definately go through a lot of cash to get there. they were selling the first gen xbox’s for a loss just to get into the market. now with the brain washing power of mtv on today’s youth i think “urge” will become quite successful. microsoft is not that dumb i am pretty sure they will make it compatible with the ipod. apple should definately be worried.  the last time apple was on top and were not worried about microsoft… well you know the story.

Posted by joecartoon on December 14, 2005 at 2:44 PM (CST)


An online music store that sells content with DRM makes sense only under certain conditions. Apple currently at least minimally meets these conditions and so far no other store does. This new Microsoft-MTV venture doesn’t appear to. The conditions?

1) the DRM system must be nearly invisible to the user
2) the DRM must be liberal enough to the user to make its restrictions acceptable
3) the DRM system must allow users to use the music when and where they want it

Based on other stores that use Microsoft’s WMA content controlled system, at this time we know only the first condition will be met. Microsoft’s system is nearly invisible, just as Apple’s is. However, unlike Apple’s FairPlay, Microsoft’s DRM system allows for ‘flexible’ disk burning terms. Flexible for the music labels but confusing for the buyer.  I can burn some but not others? My limits are different from album to album? Not friendly at all. And finally, we all know that Micorosoft’s DRM system is currently available only to Windows users and not for the iPod at all.

Given that Apple has a commanding market lead Microsoft and its partners can really only compete on price and innovation. We’ve seen how successful the innovation card has been so far. And with Apple’s iPod success comes economy of scale that no other mp3 hardware company can match. So playing the price card will also be difficult. The only way I see for Microsoft’s music alliance to put a dent into Apple’s lead are:

  1) Microsoft begins building and selling its own MP3 player and absorbing huge losses
  2) Apple to stumble badly

So the MTV/Microsoft music store, at least at this time, makes little sense.

Posted by David on December 14, 2005 at 7:09 PM (CST)


So is ‘retarded’ the new catchphrase with the tyke crowd?

That’s SO like 30 years ago…

Posted by flatline response on December 15, 2005 at 8:23 AM (CST)


flatline response -

Over 30 years of experience and you can’t make a good joke. 

In the words of pops, “Thanks For Playing”

Posted by Runner on December 15, 2005 at 8:47 PM (CST)


First off, there is no way Apple’s going to be trumped by Scumsoft, I mean Micro$hit, I mean Microsoft and MTV. Microsoft hasn’t done anything significant for the longest time, and MTV hasn’t done anything significant since Beavis and Butt-Head. These two media midgets are going to take down Apple? AS IF ...

Flathead Response: “Runner” is absolutely right in this particular case. Calling someone or something “retarded” WILL ALWAYS BE “IN.” Part of what makes something “in” and “cool” at any time is the simple fact that I use it. I can make an old and tired joke new again just by using it, I can make it cool again just by using. Whereas, when you use it it just sounds dull and old. You don’t have the magic or the talent to make old things new again. I do, as do perhaps a slight few others who visit this website but can only I say just who they are. And saying something was “SO THIRTY YEARS AGO” or “SO FIVE MINUTES AGO” or “SO” HOWEVER LONG AGO is GAY. You’re a f a g g ot and a LOSER. DEAL WITH IT!

Oh, and to the moderators:


Posted by Jack on December 19, 2005 at 12:11 AM (CST)


First off, there is no way Apple’s going to be trumped by Scumsoft, I mean Micro$hit, I mean Microsoft and MTV. Microsoft hasn’t done anything significant for the longest time, and MTV hasn’t done anything significant since Beavis and Butt-Head. These two media midgets are going to take down Apple? AS IF ...

Flathead Response: “Runner

Posted by Jack on December 19, 2005 at 12:18 AM (CST)

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