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Music store traffic rises 50% on Christmas

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By LC Angell

Contributing Editor
Published: Wednesday, December 28, 2005
News Categories: iTunes

The iTunes Music Store and other digital music sites saw a spike in traffic on Christmas Day as hundreds of thousands of consumers looked to download tracks for their new iPods that they received as gifts. According to numbers from online researcher Hitwise, visits to music download sites saw a 50 percent increase between December 24 and 25. Hitwise also found that visits to music sites were 15 percent higher than last Christmas. “Apple’s iTunes Music Store increased its dominance of the download market, receiving twice as many visits as its next closest rival, Sony’s Connect internet site,” reports the Financial Times. “This compares with Christmas Day last year, when iTunes was only 10 percent ahead of its then closest competitor, Napster.”

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Since I’m assuming Apple doesn’t release their web stats, how do researchers like Hitwise come up with these numbers?

Posted by hmartin on December 29, 2005 at 12:57 AM (PDT)


“Since I’m assuming Apple doesn’t release their web stats, how do researchers like Hitwise come up with these numbers?”

Traffic, which is what this is about, is trivial to measure since whether Apple releases stats or not, you have to go through public DNS servers and backbones to get your request to the store in the first place.

Posted by Code Monkey in Midstate New York on December 29, 2005 at 8:17 AM (PDT)


The new product registration page was hit really hard, too. I couldn’t even get on to register my son’s new ipod until late day 12/27.

Posted by jimlat on December 29, 2005 at 11:13 AM (PDT)

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