Napster’s making deals with beer companies. How low will Steve Jobs go to keep iTunes on top? | iLounge News

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Napster’s making deals with beer companies. How low will Steve Jobs go to keep iTunes on top?

You know, it seems like only yesterday that I pointed out that all (both) of the players in the soft drink space were spoken for when it came to digital music. In fact, it was yesterday. The good folks at Roxio must have been reading my article, and realized that they were in a bit of a pinch now that both Coke and Pepsi sponsorships were off limits, because they’ve moved on to other beverages in search of sponsorships, and no I’m not talking about Fresca. In what may amount to a new all-time low for the high-tech industry, the brains behind the Napster mini-revival have signed up a beer company as their new sponsor. Yeah, you read that right…

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Comments

21

Your personal attacks are so endearing. It’s too bad that facts are lost on the readership of this otherwise excellent site.

Posted by Atomic Bomb on December 12, 2003 at 1:35 PM (CST)

22

“I am a college student, and I would definitely look down on a company that partnered with a beer company. Yes in the US beer is associated with college parties and getting drunk and other stuff I won’t go into. It’s a very negative thing here.”

What the hell are you talking about?

Beer is cool, drunk girls rock, and there are too many Mormons on this website for comfort.

Posted by BeerSweetBeer on December 12, 2003 at 2:25 PM (CST)

23

How freakin’ pathetic of Napster. 

Why won’t thye just admit the “.com” era is over, and burning cash isn’t cool anymore?  Are people going to buy more beer so they can win free songs?  Hmm…. 

1) College kids already get free music

2) Miller drinkers usally aren’t too active in the MP3 v. AAC encoding debates.

3) “Hey, I have an idea! Let’s associate our product with a industry that’s known for killing teenagers!”  Promotions for everyone!

Posted by Mike The Podder on December 20, 2003 at 10:41 PM (CST)

24

Jesus, you americans are conservative. How could anyone think beer is insomeway inherently bad. I drink, I listen to music, i own an i-pod, hell i even drink miller ocasionally. Granted there are alcoholics but thats a tiny number.
ah yes i forgot its America. you arent allowed to have fun because ‘God’ wouldnt approve.
Get with the times.
Bring on the Carling Reading Festival.

Posted by Sane Guy on February 4, 2004 at 2:19 PM (CST)

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