News
Navio plans to ‘unlock’ iPod with DRM technology
Navio, a startup based in Apple’s hometown of Cupertino, California, has developed new software that will let content providers offer copy-protected music and videos that will play on iPods. “Navio has built a system that stores the rights associated with a piece of music, a game or a movie in the file itself,” reports Business 2.0. “When you buy a song or video from a Navio-powered website, information about your purchase is stored in a ‘digital locker’ that tracks your rights. The key difference from iTunes: Navio doesn’t care where you get the content. And that opens up any number of websites to the possibility of selling digital content. For music labels and movie studios, Navio provides an opportunity to reach consumers through a huge number of outlets, and experiment with selling and bundling content in a way that isn’t restricted by the rules of a particular service or online store.”
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1
Exactly what we need (Sarcastic)
More DRM…
I’ll Pay for stuff but this DRM is bull shiz.
I need Jhymn working again because i love how the iTunes music store is just there and readily avaliable so i can get legal music. But i hate how if i go to the store i can get that same CD w/o drm.
Is this the cost of convienence
Posted by Dhruv on May 23, 2006 at 8:56 AM (PDT)
2
Yes, it is DRM, but it’s DRM that is independent of computer platform and hardware manufacturer. *That* is not something we should be sarcastic of.
I would certainly wish that we could maintain a DRM free world, but if we’re going to have DRM, it should not be tied to a particular hardware platform as is the case with all current DRM’d media that plays on the iPod.
Posted by Code Monkey in Midstate New York on May 23, 2006 at 10:38 AM (PDT)
3
Sony is an investor - is that enough to scare you away?
Navio basically is based on the premise they will sell you a thing (movie, music, etc ) and that you own it forever ... presumably they’ll last forever but basically you have to “check-in’ whenever you get a new device ... who’s for that? they can’t think of anyway to topple the ipod so their plan is we’ll sell it to you forever! Just don’t look too closely at the details of it.
Do you really want to pay $79 for a CD so even if you lose it, they’ll “replace” it for you? Or would you rather just pay $12 and take your chances? (they don’t mention pricing but to build a giant database to track you is going to cost YOU).
Navio will have a shelf life of 2 years as a company.
Posted by jbelkin on May 24, 2006 at 1:29 PM (PDT)
4
DRM is dumb circumventing it is easy, it’s irritating and I would never pay for DRM files (but circumvent friends, which I pirate). I’d be more than happy to pay for some files without DRM (although obviously I’d still pirate the vast majority, so the MPAA and RIAA can put it in their lost profit figures, even though if I couldn’t pirate it I wouldn’t have brought it either). Dumb, stupid, doomed to fail. These companies think they can’t trust us without the DRM and they are damn right but they can’t trust us with it either since they will never make it uncircumventable or even any harder than “irritating”. They should stop it then people would pay more. Fools.
Posted by natural octet on May 25, 2006 at 12:52 PM (PDT)
5
hey perro
Posted by miguel on June 8, 2006 at 8:15 AM (PDT)
6
hey you white ### nerds how do you put videos and movies in to an ipod video
Posted by miguel on June 8, 2006 at 8:16 AM (PDT)
7
i want to know how could you unlock anipod classic…
Posted by shavonda on November 24, 2007 at 9:37 AM (PDT)