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NBC exec: Expect more shows on iTunes soon

Yesterday’s addition of 11 TV shows from NBC Universal to the iTunes Music Store was only the beginning, according to Jeff Zucker, president of the NBC Universal Television Group. “You are going to see a series of announcements in the coming weeks,” he told Variety.

Zucker said that pressure from illegal downloading caused urgency for NBC to make their content available in digital form. NBC estimates that there are 430,000 illegal downloads of “Battlestar Galactica” each week. “It proves there is tremendous interest in it and good people have developed bad habits by illegally downloading it. Now they will have to develop good habits,” Zucker said.

Zucker also said that recent initiatives from EchoStar and TiVo are operating without the consent of the broadcast networks, and that consumers should look to iTunes and other officially supported paths. “This is clearly not the proper way to behave,” Zucker said. “We have worked in concert with Apple to benefit the consumer; where others are not working with content providers is clearly not in the best interest of the consumer.”

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Comments

1

‘‘here others are not working with content providers is clearly not in the best interest of the consumer.?

Now that’s a funny statement!

Lets rephrase it to… we are not going to make any money with Tivo’s solution.

Posted by joe blow on December 7, 2005 at 10:16 AM (PDT)

2

This is madness. I could understand (though not sympathise) with record companies about loosing money on music.
T.V. Networks make money by selling advertising time durring programs. Not by selling shows. The ads are still there weather you watch the program in real time or on Tivo or on a portable device using Tivo to Go. Sure you can edit out the ads on a recording, but it’s even easier to get up and go into the kitchen for a snack as they drone on banally when you watch T.V. in real time.
When I hear these executives #####, I am reminded of the tedious whining of a four year old child.

Posted by Miranda Kali on December 7, 2005 at 10:46 AM (PDT)

3

“We have worked in concert with Apple to benefit the consumer; where others are not working with content providers is clearly not in the best interest of the consumer.?

What a load of cr@p!!!  Man, what is this coming to.  Mark my words, it won’t be long now when time-shifting (recording your TV programs for later watching) will become illegal, and Tivo won’t allow you to record prime-time shows that you can buy from the broadcaster.  My VHS is far from being mothballed grin.

This whole DRM madness must be stopped!

Posted by kokketiel on December 8, 2005 at 7:49 AM (PDT)

4

Isn’t it amazing what the viral marketers can come up with these days?

Now they are intent in convincing everyone that downloading content that has already been broadcast over the public-owned airwaves is “illegal”, just so that they can make a few extra bucks off of the herd of sheep who are willing to pay for the priviledge of downloading a low-resolution copy of their favorite show.

Next thing you know they will be trying to convince us to pay for other ‘free’ resources like air or water…

Posted by IDSmoker on December 8, 2005 at 8:11 AM (PDT)

5

Zucker is so full of crap. ‘Nuff said. The networks are dinosaurs anyways.

Posted by Brian Olson on December 8, 2005 at 8:36 AM (PDT)

6

This network exec is just another cry baby that wants to make more money. Crappy resolution recordings of TV shows have been for free since the first VCR was invented. The fact that Apple is selling these thing for 2 bucks a pop just proves that a lot of Americans have way too much money. It makes absolutely no sense when you can own a decent dvd quality recording of any of these shows for the same price.

Posted by Ericc B on December 9, 2005 at 1:55 AM (PDT)

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