News
NBC sells over 6 million videos through iTunes
NBC said today that it has sold more than 6 million television shows through the iTunes Music Store since the network’s videos were added in December. John Miller, chief marketing officer for the NBC Universal Television Group, said the Sci-Fi Channel’s “Battlestar Galactica,” USA Network’s “Monk,” and sketches from “Saturday Night Live” have been among the most popular videos on iTunes, while classics such as “Alfred Hitchcock Present” have not done as well. NBC also announced today that it is partnering with the YouTube video-sharing site to promote its Fall television lineup.
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1
Great, when does it come to Canada? I’m not up late enough to watch Conan or Colbert or Jon Stewart, so I’d love to be able to pick them up from iTunes. Is Apple just not aware that we Canucks actually get NBC, or do they just not think we care that we’re getting the shaft?
Posted by Special_K on June 28, 2006 at 9:32 AM (PST)
2
6 million videos? That means they made $12 million in profit. Holy crap!
Posted by Jonathan on June 28, 2006 at 9:42 AM (PST)
3
$12 million would be revenue, not profit. Split between NBC and Apple, I may add.
Posted by ntzhan on June 28, 2006 at 9:59 PM (PST)
4
That $12 million actually gets split 3 ways; Apple, NBC and the actual TV Show. I’m not clear on who gets the money, the director, producer, actor, etc??? I just always assumed it was divided up as some sort of royaly.
The thing that caught my eye was the article said Monk was one of the most popular shows on itunes but yet I never saw it in the top 20 (or is it 25) videos.
And what is You Tube?
Posted by 3rdeye on June 29, 2006 at 7:26 AM (PST)
5
Given that Canada’s population is less than California’s, it’s not really worth the time and trouble for NBC to cut separate licensing deals with Apple Canada and the various TV studios and then deal with CRTC regs on language, etc. They just aren’t interested in marginally increasing their market from 300 million (US) to 330 million (US+Canada).
Besides, the real motive here is to build lucrative network viewership for new episodes, not to make a piddling $2 per download. Even if all of Canada got hooked on the Office, it wouldn’t show up on the US ratings, so there is no payoff.
(PS - I’m a Toronto ex-pat living in NY)
Posted by dave on June 29, 2006 at 9:35 AM (PST)