NBC, Time Warner sticking with Flash? | iLounge News


NBC, Time Warner sticking with Flash?

NBC and Time Warner have told Apple that they won’t be converting their online videos to the iPhone- and iPad-friendly H.264 format, according to a New York Post report. Citing unnamed sources, the report claims that Time Warner, NBC Universal, and several other large media companies have said they will not convert their video libraries over to a non-Flash format, citing expense and the fact that most other devices support Adobe’s software. The report also claims that the media companies feel they are in a better negotiating position following the announcement of Google TV, and the expected launch of Flash-compatible tablets from companies such as Dell and HP. Notably, CNN, which is owned by Time Warner, has reformatted its online videos to be iPhone- and iPad-compatible, and is listed on Apple’s page of “iPad ready” websites, alongside fellow Time Warner property Sports Illustrated.

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@sb - I fully agree with you that other companies are pulling out all the stops to leap over Apple right now. I have had the opportunity to use a Droid and an HTC Android device. Both had some very nice features. But what spurred this? The iPhone did. Apple started a massive “smartphone for everyone” movement at a time when RIM made smartphones for business/power users. I want those other companies to push the envelope. As for at least one of the features you mention, a built in kickstand just seems frivolous. That is something I would actually avoid in choosing a new phone. It is just another piece capable of breaking or sticking, becoming loose, etc. HDMI…could be useful. Better camera…supposedly already a feature of the upcoming iPhone. Bigger screen…only if it is as user friendly as the excellent iPhone touchscreen (that is one of my gripes about many iPhone competitors, lousy touch screens). Truth be told, I would prefer my iPhone even if it lacked a few features since it integrates so seamlessly with my other Apple products.

@ Code Monkey - you may be right about the total amount of the web traffic used by iPhone OS devices. Just like the small percentage of Android devices, or RIM or Palm, etc. The web is dominated by more conventional computers right now. But the mobile platform (and its web presence) is growing. That tiny percentage you speak of is only temporary. More and more people are opting for web connected smartphones. That includes Apple.

As long as they keep selling at the rate they are (and I am including Android sales), the web will soon be clamoring to be “mobile ready”. Hell, it already is. Everyday, content providers introduce mobile sites that are optimized for the smaller screens, limited battery and less powerful graphics and processing. This includes a very large group that has avoided Flash. Not simply because Apple won’t support it (but do not underestimate that factor), but because they realize the performance hit Flash causes on mobile devices. That may change once Adobe pulls their head out and actually designs a better mobile Flash product. Until then, you will have people continually let down by their “Flash enabled” mobile devices. Sure, they can see SOME of that content, but they will see the toll it takes and the limitations it imposes (especially those sites that require a cursor that have not been optimized). Plus they will see the intrusive ads that eat resources even when they are not actively being used.

There are better options and Adobe is just dragging their feet. They could have won this battle already, but they didn’t feel it was worth their time and money. They have as much as admitted that they did not give mobile platforms the proper attention in the beginning. Now they will see backlash from even those that support their product. Flash just sucks on mobile. Period.

Posted by Mitch on June 1, 2010 at 9:17 AM (CDT)

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